Tag Archives: brand positioning

Creative Freedom is needed for your brand to thrive.

CMO’s need to connect with their audience and internal staff thru aligning their creative freedoms and thoughts throughout both groups. A companies core values MUST BE connected internally and externally in an organization. It must be embraced in your marketing and advertising as well as your established brand...

Brand Loyalty – 5 human passages to brand loyalty.

Posted in Branding Articles by Page on February 18, 2014

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As you all are aware, The Page Group always talks about the critical nature of understanding your consumers thoroughly before ever building a marketing and brand campaign. Without clear and focused insights into how your brand connects with your consumers you can not be successful in developing campaigns that are...

Luxury Branding comes from identifying your customers connecting points with your brand.

Posted in Marketing Articles by Page on February 18, 2014

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The Page Group has worked with many luxury brands and understands this relationship well. Luxury customers have a unique perspective on the market that they need fulfilled to engage with a brand. It needs to reflect that the brand cares about them and makes them special. It has...

Building a Brand Road Map

Posted in Branding Articles by Page on January 27, 2014

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Graham always does a great job of laying out concepts and presenting strategies that most everyone can follow. If your not familiar with building a brand strategy, or a brand road map take a look. The Page Group has been actively supporting developing a strong and effective internal and external...

What is Brand Positioning…

Posted in Branding Articles by Bob on September 17, 2013

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This comes from a posting on Opento Sept 15, 2013 A brand is not just a promise – brands need to deliver. Knowing how a brand really works is the key to brand positioning. In the first of 3 posts on brand positioning this week, we look at how a...

The Art of Brand Positioning…

Posted in Branding Articles by Bob on August 6, 2013

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The Art of Positioning Your Brand and Why You Can’t Afford to Screw It Up BY JIM JOSEPH | July 19, 2013 Many people have different interpretations about what brand positioning means. It’s one of those concepts that is hard to pin down, yet at the same time is so important to the success of...

Do you want to become a Brand Leader? 8 steps to success…

Posted in Branding Articles by Bob on June 28, 2013

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8 simple ways to be a better Brand Leader 27June2013 Graham Robertson As we push to be great Brand Leaders, hare are 8 ways to push yourself to be better. This is from the 20 years of hiring, training, encouraging and even firing Brand Leaders. Here are 8 things that separate...

Buying Luxury Goods…is product differentiation important???

Posted in Marketing Articles by Bob on June 26, 2013

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How Important Is Differentiation In The Luxury Category? Contributed by , Angelo Ponzi Director of client services for PhaseOne As a marketer, you know that different audience segments have different needs and motivations for making purchase decisions. And, regardless of the amount of money your customer has in the bank, the...

Is your brand marketing thought up or thought through?

Posted in Branding Articles by Bob on April 2, 2013

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channel Instincts, april 2, 2013 The key difference between being “thought up and thought through” is to be: Driven by insights Obsessed with creativity and innovation Built on the foundation of a brand position Varying your message and method by stakeholder Focused on building long-term relationships 1. Driven by insights The first step to...

Seven Tips That Can Make Digital Content Delivery Pay Off

Posted in Analytics, Internet Marketing, Online Marketing / SEO / SEM Articles by Bob on March 20, 2013

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CMO EXCLUSIVES | March 14, 2013 Delivering real business value from digital marketing campaigns requires effective business processes and a modern digital marketing platform. Managing digital content efficiently while effectively targeting your marketing campaigns is not easy without today’s technologies. It’s also difficult to make these technologies pay off if your organization...