March 13, 2013 How much is the most valuable brand in the world, Coca-Cola worth? $77.8B, according to Interbrand’s annual brand value analysis. That’s 45% of the company’s market cap. Often times, winners create advantages in a market through brands. These brands evoke emotions within consumers: feelings of trust (Visa), of aspiration...
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Why Branding Is the Next Essential Startup Competency
TPG Social Media