CMO EXCLUSIVES | March 14, 2013
Delivering real business value from digital marketing campaigns requires effective business processes and a modern digital marketing platform.
Managing digital content efficiently while effectively targeting your marketing campaigns is not easy without today’s technologies. It’s also difficult to make these technologies pay off if your organization has not employed the required disciplines and business practices. With the desired digital marketing platform in place, you can transform traditional marketing processes into highly efficient and effective practices for the digital age.
A previous article titled, “Accelerating and Optimizing Digital Content Delivery,” described how a modern digital marketing platform could provide the foundation for content management, user experience management, and digital marketing governance. This article–downloadable here as a PDF–furthers that discussion by defining some of the core business practices and disciplines that should accompany the technology in an effort to drive business value.
By investing in your digital marketing platform and employing leading practices for digital marketing, you can improve content delivery while hitting your identified targets to make marketing campaigns more effective.