Tag Archives: brand attributes

Learning more about Brand licensing.

The Page Groups efforts to enhance a companies brand connection with its audience often gives us opportunity to expand the reach, and revenue, of the brand thru licensing. With our extensive experience in licensing The Page Group has helped numerous companies tap into this strong Branding Strategy that really...

Branding Myths dispelled.

Posted in Branding Articles by Page on August 6, 2015

2 comments

The following Forbes article speaks to the topic of Branding Myths and reinforces the perception that The Page Group has offered over the many years of consulting with their clients. Branding is about building a relationship with the companies consumers. Connecting with each consumer in a personal way that...

A Companies Brand Culture influences the consumer

Posted in Branding Articles by Page on August 14, 2014

3 comments

The Page Group has long expressed its belief that the CMO’s decisions regarding the Brands DNA, and his ability to assimilate it to every employee of the firm in an effective way can have more impact on the consumers brand connection with your company than most any other marketing decision...

Best Brands for 2013

Posted in Branding Articles, Business Articles by Page on January 24, 2014

No comments

There are numerous ways we measure and gauge the success of our brands in the marketplace. Here is YouGov’s BrandIndex for 2013 to give you heads up on the top brands according to their polling statistics and analysis. The Best-Perceived Brands of 2013 (Best Brands) Which were the biggest...

Team Culture and Brand Culture are intrinsic to success in business today.

Posted in Branding Articles, Business Articles by Page on November 21, 2013

No comments

Gary Swart gives great advice regarding corporate culture and the opportunity that exists if you build the right internal culture in your organization. TPGBrandStrategy also believes in this strategy as it relates to your marketing and brand story. We feel that it is critical for everyone in the organization...

What is Brand Positioning…

Posted in Branding Articles by Bob on September 17, 2013

110 comments

This comes from a posting on Opento Sept 15, 2013 A brand is not just a promise – brands need to deliver. Knowing how a brand really works is the key to brand positioning. In the first of 3 posts on brand positioning this week, we look at how a...

What is Brand Positioning?

Posted in Branding Articles by Bob on July 14, 2012

No comments

Brand Positioning: This is the process in which we define, research, and investigate the brands image, markets, qualities, customers, channels, competitors, and opportunities so as to optimize the impact of the overall brand strategy when it is brought to market. With The Page Group we take brand positioning further in...