Tag Archives: brand stories

Brands that made comebacks from the brink…

Strong Brands that have dropped from favor and then have been revived are a story worth viewing. They tell us a clear story of why we need to continually evaluate how our companies connect with our core audience, and how relevant our brand, its products, and its services must...

Brand Stories – Disney Marketing drives them with Brand Stories

Posted in Branding Articles by Page on October 2, 2015

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Disney has always been a story teller. They develop storylines that connect with the consumer and then develop the products, relationships, and community around that storyline. Many companies find that Brand Stories are very important to connecting with their consumers…so is this a right strategy for you? Every...

Building a competitive Ketchup Brand…a story on branding

Posted in Branding Articles by Page on July 30, 2015

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Have you ever thought about the difficulty in building a brand within a category where one, or a few, brands dominate, and how do you build a successful brand in this environment? Well this very engaging article looks at how Grey Poupon changed the whole world of mustard thru...