Tag Archives: target audience

Personalization is critical for success in Mobile.

Mobilization offers an opportunity to deliver one to one consumer connected personalization like no other medium today. We all need to understand how to best connect with our mobile audience and deliver on that experience in an affective way. Study: Personalization A Must For Mobile Customer Experience CMO...

What is the focus of your mobile ads and mobile marketing.

Posted in Business Articles, Marketing Articles, Mobile Technologies by Page on April 22, 2014

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Mobile is the trend that is on fire today, but once again we caution that all mobile ads and mobile marketing, as with all competing marketing, must have a specific target and focus for the audience you serve. Forrester Research finds that mobile ads are not affective unless you pay attention...

Marketing to single(s)??? Is there a marketplace for singles?

Posted in Internet Marketing, Marketing Articles by Bob on April 24, 2013

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Single-Minded Marketing: A Multitrillion-Dollar Opportunity CMO EXCLUSIVES | April 17, 2013 by Mercedes M. Cardona Contributing Writer CMO.com The City of New York recently sponsored a competition to design “micro unit” apartmentsto serve as starter homes for urban singles. ARTICLE HIGHLIGHTS: The number of single-person households in America is growing fast, with implications for...