Tag Archives: targeting

Personalization is critical for success in Mobile.

Mobilization offers an opportunity to deliver one to one consumer connected personalization like no other medium today. We all need to understand how to best connect with our mobile audience and deliver on that experience in an affective way. Study: Personalization A Must For Mobile Customer Experience CMO...

What is the focus of your mobile ads and mobile marketing.

Posted in Business Articles, Marketing Articles, Mobile Technologies by Page on April 22, 2014

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Mobile is the trend that is on fire today, but once again we caution that all mobile ads and mobile marketing, as with all competing marketing, must have a specific target and focus for the audience you serve. Forrester Research finds that mobile ads are not affective unless you pay attention...

All Baby Boomers Are Not Created Equal

Posted in Uncategorized by Bob on March 13, 2013

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CMO EXCLUSIVES | March 12, 2013 Marketers are missing the boat when it comes to breaking out one specific and essential group: Baby Boomers. ARTICLE HIGHLIGHTS: Marketers are not really prepared to market to an older generation. People over the age of 65 spend $7 billion online annually. Only 15 percent of...