Tag Archive for "authentic" | Branding & Marketing Strategy

Tag Archives: authentic

What is meaning of being authentic?

The Page Group states this a little differently. We believe that to be authentic we must influence and communicate with our consumers at every touch point that they use to connect with the brand in manner that delivers on their expectations from the brand. Your brand ethos must align with...

Is being Authentic critical to your success?

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True marketing success is often achieved by being totally focused on being authentic in all your communications and connections with your core audience. Your brand must be authentic in every way you communicate and connect and at every touch point they have with your company. Only then do they...