Tag Archives: brand influence

Brand Stories – Disney Marketing drives them with Brand Stories

Posted in Branding Articles by Page on October 2, 2015

Disney has always been a story teller. They develop storylines that connect with the consumer and then develop the products, relationships, and community around that storyline. Many companies find that Brand Stories are very important to connecting with their consumers…so is this a right strategy for you? Every...

Does pricing impact your brands reputation?

One comment

Many companies invest substantial amounts of marketing and brand dollars to establish themselves as a premium brand, and there is a reason why. Premium Brands can sustain higher margins and can generate larger profits if they hit the right markets, right pricing, and right product mix. The following...

Internal Branding is as important as external branding

Posted in Branding Articles by Page on November 6, 2014

No comments

One of the main roles that The Page Group plays for its clients is aligning the consumers needs with the brand, but the next step is to then align the brand, brand story, and brand image throughout the organization itself. Why? Because your employee’s influence your consumers every time...

Will your brand live on?

Posted in Branding Articles by Page on February 3, 2014

No comments

This article posted in the Harvard Business Review hits to the core of build effective brand connections in today’s competitive markets. The Page Group always talks about how Consumer Products Brands truly need to develop “Lifestyle Brands” that connect more closely with those attributes that the consumer would truly...

Marketing a Luxury Brand: Part 1

Posted in Branding Articles by Bob on March 21, 2013

No comments

BY MICHAEL2 COMMENTS Today I am starting a series of articles on marketing a luxury brand. It’s sometimes hard to believe there are brands for which the words “Sale” or “Limited Time Offer” are not part of the vocabulary. In fact, the higher price tag only adds to the myths these...

Brand Delusions…Exploding Brand Myths

Posted in Uncategorized by Bob on March 18, 2013

No comments

Posted by jephmaystruck on March 17, 2013 I just finished what I think is one of the best books written on Branding I’ve ever read. It’s called Brand Delusions. It teaches you what branding is by telling a story of company in trouble and how they saved their brand. It’s an entertaining...

Can You Hear Your Brand? by Lars Deutsch

Posted in Branding Articles, Marketing Articles by Bob on March 14, 2013

No comments

Read the whole article: Lars speaks to the Audio Branding Story at Can you Hear Your Brand??? View Audio Branding examples produced by Lars Deutsch in the following links: Sound in Brands – Contac Complete – Music by Lars Deutsch Sound in Branding Video’s – Examples of Work by Lars...