Tag Archives: TPG Brand Strategy

Budweiser does it again w/ Puppy Love

Following a pattern of connecting with their consumers with the wonderful warm and fuzzy feeling of the iconic Budweiser Clydesdales this years commercial follows right behind the mega hit of last year by introducing the connection between a puppy & a horse. It has the emotional connection between animals and...

Building a Brand Road Map

Posted in Branding Articles by Page on January 27, 2014

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Graham always does a great job of laying out concepts and presenting strategies that most everyone can follow. If your not familiar with building a brand strategy, or a brand road map take a look. The Page Group has been actively supporting developing a strong and effective internal and external...

We all can learn brand lessons … we need to listen to what our customers say.

Posted in Branding Articles by Page on January 27, 2014

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Lululemon learned very valuable lessons in the marketplace that had a significant impact on their brand and brand connection with their customer. TPG Brand Strategy works with clients to bring as many elements of brand contact with the consumer into a more closely aligned brand statement, but the lesson learned...

Is your brand promise communicated wherever your customer touches your brand?

Posted in Branding Articles, Marketing Articles by Page on January 27, 2014

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Consistency of brand and marketing messaging is critical in today’s highly fragmented and competitive marketplace yet few companies truly practice this in the development of their overall marketing and brand strategies. Many times you find disconnects in your brand and marketing throughout the organization, and it is largely caused...

Fun Facts You Should know about the Super Bowl

Posted in Uncategorized by Page on January 27, 2014

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10 Super Bowl Facts You Should Know by BuzzFeed.com January 27, 2014 Buzzfeed put together this fun fact filled video regarding the upcoming SuperBowl game between the Denver Bronco’s, and the Seattle SeaHawks. Check out some fun filled facts that can become part of your Super Bowl Festivities…see...

Top 3 Super Bowl Ads of all time.

Posted in Marketing Articles by Page on January 24, 2014

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Business Insider also posted up the Top 3 Super Bowl Ads of all time…so check them out we will all remember them. Great investments in advertising that brought big returns. ADVERTISING More: Video Advertisements Advertising Super Bowl The 3 Best Super Bowl Ads Ever WILLIAM WEI JAN. 28, 2013, 10:52 AM 13,858 2 As...

Super Bowl 2014 Advertising

Posted in Marketing Articles by Page on January 24, 2014

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Check out the new SuperBowl Ads for 2014…Business Insider.com has posted to this first one from Budweiser 29 video clips of the upcoming Super Bowl Ads we will hopefully see next weekend. Navigate thru them by clicking the arrow on the upper right hand side of the screen once you...

Millennials are changing the face of Marketing.

Posted in Business Articles, Marketing Articles by Page on January 24, 2014

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No matter how confident we are as marketers in the programs that we develop and execute on behalf of our brands we cannot get complacent. Every day The Page Group works with clients who need to be reminded that customer research and a deep understanding of who and how their...

Best Brands for 2013

Posted in Branding Articles, Business Articles by Page on January 24, 2014

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There are numerous ways we measure and gauge the success of our brands in the marketplace. Here is YouGov’s BrandIndex for 2013 to give you heads up on the top brands according to their polling statistics and analysis. The Best-Perceived Brands of 2013 (Best Brands) Which were the biggest...

The Budweiser Clydesdales Exposed

Posted in Branding Articles, Business Articles by Page on January 24, 2014

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The Budweiser Clydesdales – an iconic image of a brand. Feb 1, 2013 ABC News story The Page Group feels that perhaps the most impactful Budweiser ads ever done have been with the Clydesdales. Whenever we see a Clydesdale in a field, or in a parade, or at...