Tag Archives: TPG Brand Strategy

Black + Decker Rebrands for 2014

The simplified look of the brand is a home run as far as The Page Group is Concerned. Cleaner graphics, and a new logo emerge from a new look at the historical Black + Decker logo and brand. Good Job. BLACK+DECKER STARTING OFF 2014 WITH A BRAND NEW...

Looking at Stats for B2B Marketers

Posted in Marketing Articles by Page on January 22, 2014

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15 Mind-Blowing Stats For B2B Marketers CMO EXCLUSIVES | January 16, 2014 by Giselle Abramovich Senior & Strategic Editor Marketing to business has some inherent challenges that consumer companies, for the most part, don’t have to deal with. (B2C has its own issues, of course.) Attribution, ROI, influencers. . .these are all areas...

How to Calculate Your Marketing Return on Investment?

Posted in Marketing Articles by Page on January 22, 2014

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Calculating the real costs of our marketing and determining a true return on investment has always been a challenge. The article by Jeff Josephson gives some very unique perspectives shared by questions we all must ask when analyzing the financial ROI from the dollars we spend to build our brands,...

Sell Your Business? When is the right time?

Posted in Branding Articles by Page on January 21, 2014

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This is an interesting perspective shared by Roger Neu, of M&A Law Firm regarding how misdirection and untruths get created in today’s communications. Along with the facts that Roger speaks to those of us in the Brand world look at how do we help clients create value that can...

Marketing Predictions for 2014

Posted in Business Articles, Marketing Articles by Page on January 17, 2014

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Todays marketing is always in flux and change. It is far more dynamic than at any time in history. A marketing teams focus is on many targets but it is all driven by understanding what your customer is doing at any given time in the decision making stream, and...

Building Brand Empathy

Posted in Business Articles by Page on January 17, 2014

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Here at The Page Group we agree with the majority of Sarah’s statements as we also agree that CMO’s are not doing enough about how our customers interact and engage with our companies before we build our brand strategies. One of the big problems is that the consumer is...

Another Brand Resolution for 2014

Posted in Branding Articles by Page on January 13, 2014

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Here is Jeremiah Gardners posting on his blog regarding Brand Resolutions for 2014. He takes a path much different from many, but shares values that we should consider in the evaluation of our brand planning for 2014. BRANDS, RESOLVE TO SHIFT YOUR FOCUS IN 2014 GET OUTSIDE YOUR BUILDING,...

Experts discuss One-to-one Marketing and its future.

Posted in Marketing Articles by Page on January 10, 2014

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At TPG we understand that all the excitement in One-on-One marketing online is the expectation that you can craft your message specifically to meet the individual needs of specific clients just when they express interest in the topic or thru the words, images, and searches we conduct online. One-on-one marketing...

Marketing Trends for 2014

Posted in Marketing Articles by Page on January 8, 2014

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CMO posts their perspective of the Top 11 Marketing Trends For 2014 MARKET RESEARCH CMO EXCLUSIVE | December 18, 2013 By Mercedes M. Cardona, Contributing Writer, CMO.com Could the digital dust be ready to settle? After the explosion of mobile and social media during the past two years, 2014 is shaping up...