Tag Archives: TPG Brand Strategy

Are Customers Loyal to Brands or Loyal to Products???

Posted in Uncategorized by Page on January 7, 2014

It is not often that I post argumentative content about an article that I post on our website, but in this case I have to. Although I agree that customers often identify with a specific product within a brands portfolio when asked specifically about their brand loyalty there is so...

E-mail Marketing is still King.

Posted in Uncategorized by Page on January 7, 2014

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Why marketers should keep sending you e-mails There’s a reason your inbox always seems jam-packed: e-mail marketing works. But companies can get smarter about ensuring every message counts. January 2014 | byNora Aufreiter, Julien Boudet, and Vivian Weng It’s a postholiday tradition up there with returning unwanted gifts and vowing to exercise...

Here is a look at the top viral video’s for 2013

Posted in Internet Marketing by Page on January 3, 2014

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Below you will see links to the top ten viral video’s of 2013, but you also can have access to the top 40 by going to the link at the bottom of the article. The fun of viral video’s is you don’t know when they will happen or who did...

Bot Traffic overtakes Human traffic online…

Posted in Uncategorized by Page on January 3, 2014

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TPG has always been concerned over web traffic numbers. How does the CMO separate fact from fiction in this big data world we are in. Today over 50% of all web traffic is generated by Bot’s which obviously does not turn into results for companies impacted. As we work...

CPG need to do some work to catch up in Digital Marketing

Posted in Internet Marketing by Page on December 26, 2013

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Deloitte Study: CPG Brands Playing Catch-Up In Digital CMO EXCLUSIVES | December 16, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Consumer-packaged goods companies are underestimating the potential of e-commerce for growing their business, according to a new study by Deloitte. The report, “Digital Commerce in the Supermarket Aisle,” analyzed responses from...

2014 Content Marketing Forecasts

Posted in Marketing Articles by Page on December 26, 2013

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The Content Marketing Forecast: 10 Predictions for 2014 BY SHAFQAT ISLAM Mashable.com 2013 was the year of Red Bull. At every marketing conference, not a panel went by without a shout-out to the content marketing geniuses based in Santa Monica and Austria.But as an industry, we owe it to ourselves to...

Perhaps this is something we should all consider… the sweat pledge .

Posted in Business Articles by Page on December 18, 2013

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A friend sent this to me as a life statement that they intended to live by, and I thought it worth sharing. We can each see those points most highly relevant to our lives, and perhaps adjust others to reflect a better approach to work, life, and our relationships...

Small Data sometimes leads to the real life answers that Big Data Doesn’t.

Posted in Analytics, Marketing Articles by Page on December 18, 2013

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The Page Group often cautions its clients that following global marketing powerhouses in their marketing strategies might not be the win win situation that the researchers say is out there. You need to understand the capabilities of your companies marketing department. You need to understand the financial resources behind...

Creating Unique Customer Experiences

Posted in Marketing Articles by Page on December 17, 2013

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TPG’s close friends over at Fresh Juice posted this interesting interview with Charlie Morrow regarding the value and experiences of driving unique customer drive marketing experiences. It is a very interesting read about some dynamic marketing programs that use personal connection, engagement, sound and video to connect even more...

How do you build brand messaging that will bring you success.

Posted in Branding Articles, Marketing Articles by Page on December 4, 2013

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TPG Brand Strategy agree’s with this article by Mark Di Somma as we believe that marketing is just noise if it is not targeted directly at your consumer. The Page Group believes that the first step in effective brand and marketing messaging is to clearly understand the various customers...