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Optimizing your marketing strategy is key

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Optimizing our marketing programs is a critical part of everything we do.  This requires constant attention, and a firm understanding of the changing patterns of behavior by our audience, but sometimes to much analysis can impact the effectiveness of what we do as well.   So yes stay on focus...
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AI is here now and artificial intelligence will impact us more and more.

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The Page Group client PULSE Evolution is exploring ways of integrating AI / Artificial Intelligence with their digital human technology to create unique interactive experience with IP celebrities and their fans even when the celebrity is not available to interact themselves.  This article showcasing IBM tech speaks to the fact...
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Proximity Marketing can be a tremendous tool.

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cmo
Innovation leads everything that marketers evaluate today, but one of those tools that has not been integrated into the marketplace with broad acceptance could be a valuable tool if your trying to communicate one on one messaging to core consumers as they enter your store, auto dealership, or other retail...
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