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The New iMessage App Store

iMessage is expanding to become a more effective marketing tool. check out this recent article posted on AdAge reflecting some of the innovative new ways that marketers can expand the impact of their direct marketing campaigns without the burden of social media clutter. Apple’s New App Store for...

Hiring your First Employee…what it really costs…

Posted in Business Articles by Page on September 8, 2016

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Hiring your first employee is the first step of any growth to an organization…A frequent visitor to our Blog, Joe Thomas of the UK, recently sent in this wonderful perspective of the real costs associated with hiring your first employee, and we felt we should share this with you. ...

Email Marketing … when is to much?

Posted in Marketing Articles by Page on September 7, 2016

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Email marketing can be one of the marketing departments best tools but there are risks involved in its use. To much use dilutes your messaging and affects the influence it has on your customers. Lack of focus on the consumers actual needs and wants can disillusion your audience. Direct marketing strategies...

Can we grow by showing our vulnerability?

Posted in Business Articles by Page on September 7, 2016

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Vulnerability: The following was recently distributed to Jeff’s clients in an email, and I thought it worthwhile enough to forward it along to my friends and bloggers. A Relationship Story, Vulnerability – A Powerful Business Tool Jeff Black Partner, McDermott & Bull Executive Search, Irvine, CA Have...

Its the People…its your customers…its your audience…

Posted in Business Articles, Marketing Articles by Page on September 7, 2016

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Appealing to the people who we target is game #1. Everything that we do as marketers in todays marketing needs to focus on the people we are appealing to and how we meet and satisfy their expectations as a valued brand. If we don’t clearly know who our audience...