Tag Archives: email marketing

Email Marketing … when is to much?

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Email marketing can be one of the marketing departments best tools but there are risks involved in its use.  To much use dilutes your messaging and affects the influence it has on your customers.  Lack of focus on the consumers actual needs and wants can disillusion your audience.  Direct marketing strategies...
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Email Marketing drives eCommerce results

Posted in Analytics, Business Articles, Internet Marketing, Marketing Articles by on
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emarketer
Email marketing has always been the most effective tool for directly marketing to your consumer audience….learn how to do it better, and understand its influence on your overall eCommerce and marketing strategies.   Email marketing drives results, and creates more effective campaigns across many segments of todays broad marketing campaigns....
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Email Marketing success elements

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Successful email marketing takes strategy, implementation, forethought, and above all else an ultimate expectation of what your activation needs to be at the end.   Then measure it, test it, and build on the success of the campaigns that you build and generate.   Understanding the basic principals of building...
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Does E-mail Marketing Work?

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McKinsey
The answer is most certainly positive.   E-mail marketing does work and it outshines other social media trends significantly with its impact, activation, and conversion capabilities.    The only thing really competiting against it for success is new technologies using MMS and SMS messaging thru texts on your smartphone.  ...
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E-mail Marketing is still King.

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McKinsey
Why marketers should keep sending you e-mails There’s a reason your inbox always seems jam-packed: e-mail marketing works. But companies can get smarter about ensuring every message counts. January 2014 | byNora Aufreiter, Julien Boudet, and Vivian Weng It’s a postholiday tradition up there with returning unwanted gifts and vowing to exercise...
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Email Marketing Trends

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the-page-group
Surprising Trends Offer New Times to Send Your Email Marketing Campaigns Posted on 27 November, 2013 Posted in Ali’s Alley Last year a post enti­tled Best Times to Send Email for Opens and Click-Throughs offered the lat­est in email mar­ket­ing data.  This year’s update pro­vides addi­tional email marketing data and bench­marks.  The info­graphic...
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