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Olympic Ads that Kept viewers attention.

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ad-age
Olympic Ads are not quite as revered as those for the Super Bowl where there literally is a competition for the viewers eyeballs, but just the same we can learn a lot about the trends in advertising by watching those Olympic Ads that impact with consumers.    The following are...
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An Inspirational Speech on building Brands and Marketing

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the-page-group
Below is an Inspirational Speech on marketing sent to me by our good friend Bob Liljenwall, Professor of Branding at UCLA.    An inspirational speech — Think Strawberries James Lavenson, former president of the world-famous Plaza Hotel in New York Here is a very important speech I would like you...
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Artificial intelligence is an aid to marketers, not a risk.

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Artificial intelligence is a tool that allows us to better understand behavior it is not a resource taking over the role of marketers.    Let Machines Do the Advertising Grunt Work – Artificial Intelligence is an Aid Artificial Intelligence Is a Tool, Not a Replacement for Marketers By  Bruce Falck. Published on August...
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Psychology and connecting with your consumer?

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the-page-group
Marketers have long known the importance of connecting with your audience.   Here is a fresh perspective on how Psychology can help you connect with your consumer in ways that bring them closer to your brand.   This is a great perspective to take into consideration.  5 Psychology-Based Methods to...
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