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A Companies Brand Culture influences the consumer

Posted in Branding Articles by Page on August 14, 2014

The Page Group has long expressed its belief that the CMO’s decisions regarding the Brands DNA, and his ability to assimilate it to every employee of the firm in an effective way can have more impact on the consumers brand connection with your company than most any other marketing decision...

Social media is a commitment, understand this before you start

Posted in Branding Articles, Social Media Articles by Page on August 12, 2014

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THE PAGE GROUP always cautions its clients with respect to social media. Know why your going into social media, know what you need to invest in social media to be successful, and know your consumer and how they will use social media to communicate your brand story. The risks...

Top 20 Shared Video Ad’s for July 2014

Posted in Marketing Articles, Online Marketing / SEO / SEM Articles by Page on August 11, 2014

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Creativity never stops and the challenge of developing viral video that grows and thrives is always there. See how this summers crop of innovative marketers drove their message, and connected with their audience thru online shared video. Amazing work. Non-traditional creativity. Innovation plus. Check them out and check...

Study: Changing trends in B2B & B2C mobile traffic

Posted in Marketing Articles, Mobile Technologies by Page on August 11, 2014

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Marketing is changing and often today we see the transitioning between marketing strategies in the B2C world working their way over to the B2B world as adoption of new marketing techniques takes place. It is all driven off of customer adoption of the technologies. We obviously have seen this...

Motivating to alleviate being bored at your job.

Posted in Business Articles by Page on August 5, 2014

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Part of Branding is to make sure that the messaging is clear and that you are communicating your brand message throughout the organization in such a way that your employee’s are empowered to be consistent in what they say, how they act, and how they represent the brand values that are...