Marketing is changing and often today we see the transitioning between marketing strategies in the B2C world working their way over to the B2B world as adoption of new marketing techniques takes place. It is all driven off of customer adoption of the technologies. We obviously have seen this...
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Tag Archives: study
Social business is here … See how it is evolving
Social Business is not Dead: New charts and data reveal the real evolution of social businesses December 3, 2013 by Brian Solus In recent times, I’ve noticed a rise in discussions around the “death of social business” and also an increase in alternative “fill in the blank but don’t use...
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Results on Social Business Study – MIT & DeLoitte Study
Social Business Study: Shifting Out Of First Gear August 13, 2013 FROM MIT SLOAN MANAGEMENT REVIEW AND DELOITTE › Seventy percent of respondents to the 2012 global executive social business survey conducted by MIT Sloan Management Review and Deloitte believe social business is an opportunity to fundamentally change the way their organization...
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Wharton evaluates the future of advertising …
CMO NETWORK 7/10/2013 @ 4:50PM |2,970 views What Does The Future Of Advertising Look Like? CMOs Convene At Wharton To Explore 2020 is a mere seven years out. Yet given the rate of change happening in the advertising and marketing world, it might as well be light years away. And the industry...
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TPG Social Media