Tag Archives: brand silo

Branding Myths dispelled.

Posted in Branding Articles by Page on August 6, 2015

The following Forbes article speaks to the topic of Branding Myths and reinforces the perception that The Page Group has offered over the many years of consulting with their clients. Branding is about building a relationship with the companies consumers. Connecting with each consumer in a personal way that...

A Companies Brand Culture influences the consumer

Posted in Branding Articles by Page on August 14, 2014

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The Page Group has long expressed its belief that the CMO’s decisions regarding the Brands DNA, and his ability to assimilate it to every employee of the firm in an effective way can have more impact on the consumers brand connection with your company than most any other marketing decision...

Is Your Brand Promise Being Delivered From the Inside Out?

Posted in Branding Articles by Bob on May 14, 2013

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Michelle Rebecca 04.04.13 A killer logo and a beautifully designed website? Check. A creative company name and tagline? Check. But those are only the surface elements of a company’s brand. If a business is going to live up to its reputation, it has to deliver its brand promise from the...