Tag Archives: brand culture

Are you seeing disengaged employee syndrome in your business?

Posted in Business Articles by Page on June 4, 2015

Are your employees becoming disengaged employee’s? Our friend Bruce Cazenave at Nautilus, Inc. just published this wonderful insight into the world of motivating and instilling excitement within the ranks of employee’s. Today one of the major problems our companies face is the loss of interest in the company...

A Companies Brand Culture influences the consumer

Posted in Branding Articles by Page on August 14, 2014

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The Page Group has long expressed its belief that the CMO’s decisions regarding the Brands DNA, and his ability to assimilate it to every employee of the firm in an effective way can have more impact on the consumers brand connection with your company than most any other marketing decision...

Team Culture and Brand Culture are intrinsic to success in business today.

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Gary Swart gives great advice regarding corporate culture and the opportunity that exists if you build the right internal culture in your organization. TPGBrandStrategy also believes in this strategy as it relates to your marketing and brand story. We feel that it is critical for everyone in the organization...

Does your company culture reflect your brand?

Posted in Marketing Articles by Bob on September 20, 2013

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How Company Culture Can Empower Your Brand Identity Lab, Sept ADAM HANSEN | 09/11/13 The average full-time employee spends around 2,080 hours at the office each year. Most people spend that time one of two ways: happily going about their business or fuming about how much they hate their job. Those polar...

Is your organizational culture in sync with your brand?

Posted in Marketing Articles by Bob on September 10, 2013

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How to determine if your organizational culture is building your brand Ashley Konson, Posted on August 30, 2013 Nurturing an organizational culture where employees live the passion of the brand is one of the crucial tasks on which a leadership team must focus its efforts to build a strong brand and business....

Brand = Culture: How Culture can Help Your Brand Win

Posted in Branding Articles by Bob on April 9, 2013

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January 2013 Most people think that that Brand is what the Marketers do. And Culture should be left to the Human Resources department. But in reality, everyone is responsible for both Brand and Culture. Creating a Branded Culture might be a great chance for Marketing and HR to be working together, and find...

Keep It Simple: Lessons From 50 Brands On ‘The Edge’

Posted in Branding Articles, Business Articles by Bob on March 20, 2013

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March 15, 2013 For companies seeking to promote their brands, an onerous equation is emerging: The more complex new technologies become, the simpler brands must become. This is an important takeaway from a new book by strategic brand consultant Allen P. Adamson, who notes that companies must learn to adapt...