Tag Archives: brand culture

Does your company culture reflect your brand?

How Company Culture Can Empower Your Brand Identity Lab, Sept ADAM HANSEN | 09/11/13 The average full-time employee spends around 2,080 hours at the office each year. Most people spend that time one of two ways: happily going about their business or fuming about how much they hate their job. Those polar...

Brand = Culture: How Culture can Help Your Brand Win

January 2013 Most people think that that Brand is what the Marketers do.  And Culture should be left to the Human Resources department.  But in reality, everyone is responsible for both Brand and Culture. Creating a Branded Culture might be a great chance for Marketing and HR to be working together, and find...