Tag Archives: online video

Long-Form Video’s lead in effectiveness

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    In a World of Long-Form Video, Make Your Ads Count  Yahoo research finds shorter video’s are  better and video viewers notice mobile ads 37 percent more than other platforms By Lisa Utzschneider  April 22, 2015, 11:59 AM EDT Video is the most powerful medium of digital media today. Bold statement,...
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Trends heading into 2014

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CMO.com reaches out to top industry leaders to once again find out what are the trends, the patterns, the opportunities, the risks, and the rewards ahead in marketing for 2014.   See what thought leaders think about the upcoming marketing season 2014 Will Be The Year Of The ___: Marketing...
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Online Video Advertising Statistics

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15 Mind-Blowing Stats About Online Video Advertising CMO EXCLUSIVES | August 28, 2013 by Giselle Abramovich Senior & Strategic Editor The value that sight, sound, and motion bring to an advertisement can’t be argued. Withdigital advertising on its way to outpace traditional, video should now be a big priority for marketers. According to comScore,...
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Online Video Prepares For Prime Time

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Digital NewFronts: Online Video Prepares For Prime Time CMO EXCLUSIVES | May 06, 2013 by Mercedes M. Cardona Contributing Writer CMO.com The online video arena is about to get very crowded–way beyond cat videos. Online properties are going to market with more polished content–some made in partnerships with old-line media properties–and they are...
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5 Myths of Video Marketing (& How to Overcome Them)

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ROARING OR BORING | Kevin Daum Nov 20, 2012 Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies.  Ever since Television station WNBT broadcast a Bulova Watch commercial before a Brooklyn Dodgers versus Philadelphia Phillies game on July 1st, 1941, companies...
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Online Video Killed The Video Star

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According to the IHS Screen Digest Television Intelligence Report, U.S. cable subscribers are on pace to lose 3 percent of their subscribers this year, following a now longtime trend among U.S. cable operators–the ninth consecutive year of decline in cable video subscribers, going back to 2004. At the same time,...
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