Category Archives: Mobile Technologies

Mobile Video is expanding rapidly.

Posted in Marketing Articles, Mobile Technologies by Page on August 14, 2015

As mobile video advertising grows and becomes a dominant marketing tool for marketers what are we learning. Where is it impacting our marketing efforts, how can we improve results, what is the message and how do we deliver it. The Page Group has been heavily involved in developing video shorts...

Media is driving engagement on the web.

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All types of media are drawing the interest of our audiences on the web. How much of this is serious research, information and content vs just a fun looking around for humor and entertainment. Inside our companies we need to be aware as we may be loosing the productivity...

10 top apps to make life easier

Posted in Business Articles, Mobile Technologies by Page on March 31, 2015

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10 apps that will make your life infinitely easier BY KARISSA BELL1 DAY AGO We get by with a little help from our apps. From smartphone apps that help get you places to those that remind you about morning meetings to those that give you life updates from friends, many basic tasks have become much...

Coca-Cola Mobile Strategy

Posted in Business Articles, Mobile Technologies by Page on December 30, 2014

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Coca-Cola Mobile Strategy: ‘Phone In One Hand, Coke In The Other’ CMO EXCLUSIVES | January 15, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com As he has for the past three years, Tom Daly, group director for global connections at Coca-Cola, opened Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference in...

Mobile Content Marketers effective strategies

Posted in Marketing Articles, Mobile Technologies, Social Media Articles by Page on October 23, 2014

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Maria looks at the highly successful strategies and habits of mobile content marketers, and gives us a pathway to helping improve our results in the category. Check out what she has to say and see how you can adapt her strategies and habits into your work process improvements. ...

Email marketing driving your consumers spend?

Posted in Business Articles, Marketing Articles, Mobile Technologies by Page on October 17, 2014

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Email marketing continues to drive sales in the digital space. When properly developed email marketing campaigns are highly effective in developing and driving activation for sales strategies online. The US market has proven that digital and mobile marketing are technologies to be developed although they never will overshadow...

Does Beacon Technology work? GeoTagging?

Posted in Direct Marketing Articles, Mobile Technologies by Page on September 22, 2014

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We believe that there are tremendous opportunities in developing app’s and geotagging programs that connect your consumer more closely to your experience whether it is in supporting customer loyalty campaigns, shopping programs, incentives, awards, or pushing sales there are many new innovative way’s of building value for your consumer. Customer...

Study: Changing trends in B2B & B2C mobile traffic

Posted in Marketing Articles, Mobile Technologies by Page on August 11, 2014

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Marketing is changing and often today we see the transitioning between marketing strategies in the B2C world working their way over to the B2B world as adoption of new marketing techniques takes place. It is all driven off of customer adoption of the technologies. We obviously have seen this...

Social media reports and analysis

Posted in Mobile Technologies, Online Marketing / SEO / SEM Articles, Social Media Articles by Page on July 18, 2014

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Here is the Q2 review and analysis of Social Media, Search and Social Traffic. Remember, it always needs to be applied to your customers and your needs so although research done on big data bases do point out the overall relevance decisions still need to be made based on...

TPG Social Media

Category Archives: Mobile Technologies

More searches now being done on Mobile than desktop

10 top apps to make life easier

Coca-Cola Mobile Strategy

Email marketing driving your consumers spend?

Does Beacon Technology work? GeoTagging?

Study: Changing trends in B2B & B2C mobile traffic