Category Archives: Online Marketing / SEO / SEM Articles

Demand Marketing can now be focused towards ‘on-demand’ marketing

McKinsey always develops some effective research that many smaller marketing/branding/consulting practices cannot afford to implement, and I am always grateful that they are made available to the industry as a whole.    In this article they take a look at the “on demand marketing” aspects of digital marketing.   However,...
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Disconnecting from social media – How do you separate from Facebook, Twitter, Amazon, Linkedin, and others???

Breaking Up Is Hard to Do By AZADEH ENSHA Published: April 17, 201 First you’re smitten by a social network or Web service and can’t stop spending time on it. Then it starts asking how you’re feeling, what you like, where you are, with whom, and why you don’t share as much...
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7 Tips to Make Sure They Find and Follow Your Blog

March 22, 2013 More and more business people are seeing the benefits of integrating blogs into their websites. These benefits include: more traffic, thanks to improved search engine visibility; deeper engagement with visitors; an effective way to promote your expertise; and a better online profile for your business. But to...
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Report: 70% of Consumers Trust Brand Recommendations From Friends

Todd Wasserman1 day ago Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. The study, based on responses from 58,000 respondents, also found that 46% of consumers trust consumer reviews and 9% trust text messages from brands....
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Seven Tips That Can Make Digital Content Delivery Pay Off

CMO EXCLUSIVES | March 14, 2013 Delivering real business value from digital marketing campaigns requires effective business processes and a modern digital marketing platform. Managing digital content efficiently while effectively targeting your marketing campaigns is not easy without today’s technologies. It’s also difficult to make these technologies pay off if your organization...
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Guide to Social Media Landscape for 2013

CMO EXCLUSIVES | March 05, 2013 First there were 10. Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere continued to grow and change, we added a couple...
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