McKinsey always develops some effective research that many smaller marketing/branding/consulting practices cannot afford to implement, and I am always grateful that they are made available to the industry as a whole. In this article they take a look at the “on demand marketing” aspects of digital marketing. However,...
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Category Archives: Online Marketing / SEO / SEM Articles
Disconnecting from social media – How do you separate from Facebook, Twitter, Amazon, Linkedin, and others???
Breaking Up Is Hard to Do By AZADEH ENSHA Published: April 17, 201 First you’re smitten by a social network or Web service and can’t stop spending time on it. Then it starts asking how you’re feeling, what you like, where you are, with whom, and why you don’t share as much...
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Reminder: Twitter Is Not Always a Reflection of Public Opinion
Julie Strickland | Inc.com staff Mar 5, 2013 A glimpse of the Twittersphere may not be enough to gauge public opinion, a new study shows. Twitter is a great way to get a glimpse of what people are talking about. But the social media site falls short of being a reliable barometer...
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Digital and Social Media Landscape – developed by LumaScape
LumaScape presents its latest Digital and Social Media Landscape analysis. If you truly want to see how cluttered this space has become take a look. There are lots of great resources, but it clearly represents the confusion marketing departments have in identifying those resources that can truly become...
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Which Social Media Marketing Tactics Work Best?
MAR 26, 2013 Best social tactics to drive engagement also require time and effort Now that marketers’ tenure on social networks is at least a few years old, they are zeroing in on what they are best able to accomplish on the sites, what their biggest challenges are and how...
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7 Tips to Make Sure They Find and Follow Your Blog
March 22, 2013 More and more business people are seeing the benefits of integrating blogs into their websites. These benefits include: more traffic, thanks to improved search engine visibility; deeper engagement with visitors; an effective way to promote your expertise; and a better online profile for your business. But to...
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Report: 70% of Consumers Trust Brand Recommendations From Friends
Todd Wasserman1 day ago Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. The study, based on responses from 58,000 respondents, also found that 46% of consumers trust consumer reviews and 9% trust text messages from brands....
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Seven Tips That Can Make Digital Content Delivery Pay Off
CMO EXCLUSIVES | March 14, 2013 Delivering real business value from digital marketing campaigns requires effective business processes and a modern digital marketing platform. Managing digital content efficiently while effectively targeting your marketing campaigns is not easy without today’s technologies. It’s also difficult to make these technologies pay off if your organization...
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Demographics Vary Across Social Networks
MAR 11, 2013 Twitter, Pinterest, Instagram are popular with differing demographics eMarketer estimates that by the end of 2013 there will be 163.5 million social network users in the US, and unsurprisingly they are a diverse group. A December 2012 study of social networking demographics from the Pew Internet & American...
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Guide to Social Media Landscape for 2013
CMO EXCLUSIVES | March 05, 2013 First there were 10. Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere continued to grow and change, we added a couple...
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