15 Mind-Blowing Stats About Content Marketing CMO EXCLUSIVES | October 02, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Content marketing is all the rage. Little wonder, given that social media is only growing in importance, and brands need content to engage fans in that environment. ARTICLE HIGHLIGHTS: Sixty-six percent of content...
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Category Archives: Online Marketing / SEO / SEM Articles
Did technology destroy advertising online ???
MONDAY, SEP 2, 2013 01:30 PM PDT The Internet’s next victim: Advertising What the story of AdBlock Plus tells us: The online economy is broken, and won’t be easy to fix BY ANDREW LEONARD Salon Magazine Online (Credit: iStock/Salon) “Everyone agrees that advertising on the Internet is broken,” says Till Faida,...
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Online Video Advertising Statistics
15 Mind-Blowing Stats About Online Video Advertising CMO EXCLUSIVES | August 28, 2013 by Giselle Abramovich Senior & Strategic Editor The value that sight, sound, and motion bring to an advertisement can’t be argued. Withdigital advertising on its way to outpace traditional, video should now be a big priority for marketers. According to comScore,...
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Creating an awesome Linkedin Group
INC Magazine, Jeff Haden May 8, 2013 7 Ways to Create an Awesome LinkedIn Group If this guy can build a thriving group on industrial water treatment (no, really), you can be master of your own niche on LinkedIn. There are almost 2 million LinkedIn Groups, since any of the more...
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Tumblr Secrets
INC Magazine, Jeff Haden Apr 30, 2013 7 Things Marketers Should Know About Tumblr As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can’t approach it as you would other marketing strategies. Photo courtesy ofFlickr With 105 million blogs and 49 billion posts, Tumblr, the...
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Digital Media – Are you winning the game?
The Six Characteristics of Companies That Are Winning the Digital Game May 03, 2013 David Edelman McKinsey partner leading Digital Mktng Strategy Practice I recently spent several days with digital tool and digital media companies who aim to change the core operations of marketers through very cool new analytics and workflow capabilities....
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CMO Strategies for 2013…Do we need to be a digital CMO?
One of the questions that TPG deals with on a daily basis with our clients is how do we deal with the digital data overload? How are metrics and analytics to be used? How do we avoid our clients being bullied with overwhelming data that does not support...
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Appearance In Search Results Impacts Brand Perception
SEO Branding: Appearance In Search Results Impacts Brand Perception May 2, 2013 at 9:14am ET by Nathan Safran Stop a marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will talk to you...
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Customer Driven Marketing & Customer Experience lead your brands path…
As we evaluate our decisions regarding marketing in todays competitive landscape we need to understand that there is a huge data field available to us to help guide our pathways to success in reaching and connecting with our consumer. TPG believes it all begins with understanding all that you can...
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The latest disruptive technologies coming on stream…
The impact of disruptive technologies: A conversation with Eric Schmidt Google’s executive chairman provides a look into the future of technologies that will change business models and lives. In the video, Google executive chairman Eric Schmidt explores the phenomenon of technological disruption and selects those technologies likely to have the greatest impact on...
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