LumaScape presents its latest Digital and Social Media Landscape analysis. If you truly want to see how cluttered this space has become take a look. There are lots of great resources, but it clearly represents the confusion marketing departments have in identifying those resources that can truly become valuable to them.
Now to confuse issues even further this does not even represent “Search” resources, “Video” resources, or “mobile” resources which can then be added to this complex blend of companies.
In the end companies are left to the advice of others to build the most complex web presence that they can afford, and can manage hoping that their resources understand the complexity of integrating technologies, linking of content, and managing of process.
Every man for himself in this wildwest digital era.
TPG Social Media