CMO NETWORK 2/28/2013 @ 12:21PM |Steve Olenski, Contributor Marketers and advertisers the world over are constantly trying to find the “next big thing.” The one thing that will allow them to stand out from the crowd. Back in the day of course it was TV, radio and direct mail or email for example....
more
Category Archives: Online Marketing / SEO / SEM Articles
Check out these Marketing Masterworks…
10 Marketing Masterworks BY JENNIFER WANG | February 18, 2013| Jay Nemeth/Red Bull Content Pool Jumping-off point: Felix Baumgartner breaks the speed of sound for a Red Bull campaign. On the morning of Oct. 14, 2012, Austrian sky diver Felix Baumgartner strapped himself to a helium balloon that carried him 24 miles above...
more
Portals and Social Undervalued in Conversions: Aggregate Knowledge
Susan Kuchinskas | February 14, 2013 | 1 Comment sponsored by: Adobe Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don’t deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge. When a marketer’s goal is to reach new consumers and be...
more
In Tech, Does I.T. or Marketing Rule?
FEBRUARY 13, 2013, 6:21 PM4 Comments By QUENTIN HARDY Doesn’t anyone want to talk with the Chief Information Officer? PricewaterhouseCoopers, the big consulting firm, on Tuesday published its fifth annual survey of “Digital IQ,” or how well executives understand the capabilities of modern technology. It also tries to identify what it will take...
more
The New SEO: Search Marketing Integration
Brad Miller, January 30, 2013 Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood. However, the days of SEO as a distinct,...
more
‘Digital marketing’ to become just ‘marketing’ in 2013
Wed, 9 Jan 2013 | By Lara O’Reilly Digital is set to lose its prefix and just be referred to as “marketing” this year as all marketers’ output will become “inherently digital” over the coming months, Forrester predicts. The research company forecasts that digital budgets will become 20 per cent...
more
Targeting the Over 65 With PPC
Justin Freid, January 9, 2013 Marin Software provides the leading online advertising platform for managing search, display and social marketing. Targeting individuals online who are over the age of 65 is no easy task. For the past 10-15 years, this specific market segment has statistically spent less time online...
more
Ask Away! Engaging In Off-Site Conversations To Target Prospects And Build Brand Position
PUBLICATION: CMO.com Exclusive DATE: September 27, 2012 AUTHOR: Andrea Fishman, Partner & VP Of Global Strategy, BGT Partners Every company has an FAQ sheet crafted around feedback gathered from current and prospective customers. But rarely do companies think about the untapped opportunity in answering questions that aren’t specifically directed...
more
10 Creative Ways to Use Instagram for Business
By Vanessa Au Published October 3, 2012 Are you thinking about putting your business on Instagram? Are you looking for content ideas for this increasingly popular mobile social platform? Read further to discover how you can use Instagram to give your business extra visibility and better engage with the Instagram...
more
SEO Isn’t What You Think It Is
BY VERONICA FIELDING | AUGUST 10, 2012 Updates to Google’s algorithms mean that social engagement, rather than search engine trickery, yields top results. Marketers are buzzing from the aftershocks of Google’s recent most updates, code-named Panda and Penguin. Panda, which launched around February of 2011, started using artificial intelligence...
more
TPG Social Media