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Today’s CMO must expand their role.

Posted in Business Articles by Page on July 30, 2014

The complex world of a CMO means you need to wear a different hat than in the 70’s & 80’s. Today very few CMO’s can manage all the day to day responsibilities of an effective CMO role, and it demands the CMO’s ability to adapt to this changing marketplace....

Brand Awareness is top analytic to measure.

Posted in Branding Articles, Marketing Articles by Page on July 28, 2014

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The World Cup of Soccer, Super Bowl, World Series, Stanley Cup, etc., are obviously seen by the Big Marketers as major influencers for their brand and brand image and they invest millions in capturing the attention of these audiences each time the events come around. But the secret is just...

Personalization in your campaigns can be difficult to achieve.

Posted in Direct Marketing Articles by Page on July 28, 2014

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The Page Group asks clients to be highly diligent in collecting data re: consumers, but that doesn’t always result in 100% our content either as many people registering, or inputting metrics as part of their registration process will not put in their actual data. Often they will put in a...

2014 Most Valuable Brands

Posted in Business Articles by Page on July 28, 2014

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2014 Most Valuable Brands June 2014 Every year researchers try to evaluate the strength of brands by looking at their overall book and brand values. The landscape can often change very quickly with companies such as Apple or Facebook jumping up numerous slots as they rose...

Typography says a great deal about your brand…

Posted in Branding Articles by Page on July 25, 2014

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Branding is far more complex today than ever before, and the visual aspects of building brands is far more important than at any time prior. Visual Branding and the use of highly effective and integrated typography can set your brand apart, establish a foundation for consumer identification, portray an...