Tag Archives: brand image

Typography says a great deal about your brand…

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 Branding is far more complex today than ever before, and the visual aspects of building brands is far more important than at any time prior.   Visual Branding and the use of highly effective and integrated typography can set your brand apart, establish a foundation for consumer identification, portray an...
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Do you have a Brand Style Guide for your business?

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TPG has a strong belief in continuity in all your brand messaging, styling, formatting, and communications.  It all starts with TPG’s “Brand Silo” where the brands DNA is stored and protected…from there every touch point that the consumer has with the company MUST deliver a consistent message and image of...
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5 Myths of Video Marketing (& How to Overcome Them)

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ROARING OR BORING | Kevin Daum Nov 20, 2012 Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies.  Ever since Television station WNBT broadcast a Bulova Watch commercial before a Brooklyn Dodgers versus Philadelphia Phillies game on July 1st, 1941, companies...
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Marketing a Luxury Brand: Part 1

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BY MICHAEL2 COMMENTS Today I am starting a series of articles on marketing a luxury brand. It’s sometimes hard to believe there are brands for which the words “Sale” or “Limited Time Offer” are not part of the vocabulary. In fact, the higher price tag only adds to the myths these...
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