Tag Archives: Forbes

Kirk Kerkorian Dies at 98.

Posted in Business Articles by Page on July 21, 2015

A mammoth figure in the world of gaming and resorts Kirk Kerkorian has passed away in Las Vegas at the beautiful age of 98. A man who had a major impact on all the investments he made over the years and up to the time of his passing. ...

The role of a CMO is Changing

Posted in Business Articles by Page on June 17, 2015

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At The Page Group we often talk about the changing landscape of the marketing suite. Evolution of the consumer. Evolving technologies. Change in Generations. New retail channels. Opportunities. These all change and have a major impact on how the marketing department must change to stay...

Are consumer Brand Loyal???

Posted in Uncategorized by Page on December 15, 2014

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IN today’s marketplace we have learned that it is much faster paced than at any time in history. The consumer can switch his loyalties over a single bad report about a brand from one of his trusted sources, or one mistake can impact social media in a way that...

Are your employee’s a Part of Your Brand Story?

Posted in Branding Articles, Customer Service and Your Brand by Page on October 15, 2014

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For brands to flourish the company itself, and the employee’s as well, must reflect and deliver the brand story everyday as they interact and connect with the consumers engaged with the company and brand. Branding is so much more than a logo. It is about finding that core message...

Today’s CMO must expand their role.

Posted in Business Articles by Page on July 30, 2014

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The complex world of a CMO means you need to wear a different hat than in the 70’s & 80’s. Today very few CMO’s can manage all the day to day responsibilities of an effective CMO role, and it demands the CMO’s ability to adapt to this changing marketplace....