Category Archives: Business Articles

Today’s Marketing – Is it a VP of Customer Experience or VP of Marketing? What role do you play?

Today we question what role a marketing department plays for the company…is it an analytics department? A marketing department? An advertising department? A social media office? A digital management department? A sales support department? A branding department? etc…. Perhaps it is all of these and more. Today...

Breaking Down The Data Silos

Posted in Analytics, Business Articles by Bob on April 26, 2013

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Satisfying Rising Customer Expectations Requires Companies To Break Down The Silos That Hold Their Data CMO EXCLUSIVES | April 24, 2013 The need to break down silos in organisations dominated the first day at the Adobe Summit EMEA in London. ARTICLE HIGHLIGHTS: Companies don’t just need to break down the silos the...

12 Productivity Tips From Incredibly Busy People

Posted in Business Articles by Bob on April 25, 2013

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One of the biggest challenges we all face is how do we manage to stay on focus, accomplish all tasks, be effective in our decisions and work process, and improve our productivity. This article truly gives us some insights into what successful people do to improve their own productivity....

26 Mobile Apps to Improve Your Business and Networking

Posted in Business Articles by Bob on April 25, 2013

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Today we all live and breath using mobile apps, but with the volume of app’s available we rely on others to refer us to those that work best for our needs. Here is a very complete list of mobile apps that can help enhance your business and networking efforts....

Mobile Shopping – Men Vs. Women?

Posted in Business Articles, Internet Marketing by Bob on April 24, 2013

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Men Are More Likely Than Women to Use Mobile Shopping Technology Gets it done faster By Lucia Moses AdWeek April 24, 2013, 6:30 AM EDT When it comes to mobile shopping, the gender gap is alive and well. Data from the DDB Life Style Study looked at mobile shopping patterns by gender...

Disconnecting from social media – How do you separate from Facebook, Twitter, Amazon, Linkedin, and others???

Posted in Business Articles, Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles, Uncategorized by Bob on April 24, 2013

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Breaking Up Is Hard to Do By AZADEH ENSHA Published: April 17, 201 First you’re smitten by a social network or Web service and can’t stop spending time on it. Then it starts asking how you’re feeling, what you like, where you are, with whom, and why you don’t share as much...

Brand Pricing Strategy And Value

Posted in Branding Articles, Business Articles by Bob on April 24, 2013

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APRIL 22ND, 2013 Brand Pricing Strategy And Value by Brad VanAuken The Blake Project One of the five drivers of customer brand insistence is “value.” While value is comprised of more than just price (benefit bundle, perceived quality, etc.), it’s important to understand pricing to deliver a strong brand value. Following are some...

Seven Rules for Managing Creative-But-Difficult People

Posted in Business Articles, Marketing Articles by Bob on April 24, 2013

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Harvard Business Review Blog Network by Tomas Chamorro-Premuzic 3:00 PM April 2, 2013 Moody, erratic, eccentric, and arrogant? Perhaps — but you can’t just get rid of them. In fact, unless you learn to get the best out of your creative employees, you will sooner or later end up filing...

Fine-Tuning Your Segmentation Strategy

Posted in Business Articles by Bob on April 24, 2013

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Segmentation Strategy – 5 Keys To Fine-Tuning Your CMO EXCLUSIVES | April 17, 2013 by Andrea Fishman Partner & VP Of Global Strategy BGT Partners Here we will take a look at how we fine tune your segmentation strategy. Have you noticed that no matter what you do, your conversion rates...