Category Archives: Business Articles

Loosing sight on American Hard Work -Quality – Hard Work – Values

Posted in Business Articles by Bob on April 23, 2013

Sometimes I wonder if we loose sight in this country of what the real values are in our daily lives. This news story out of central Texas summarizes what is Right with America and every family should sit down with their kids to watch this. It has real meaning,...

Time for a new paradigm – Roger Ebert was an influencer

Posted in Business Articles by Bob on April 18, 2013

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Tom Asacker Belief Changes Everything We lost the iconic film critic Roger Ebert to cancer last week. A wonderful human being, supremely talented writer, and arguably the greatest movie reviewer of all time. But to me, Roger Ebert was a leader. Which probably makes you think, “Really? Who worked for...

8 Ways to Improve Your ‘About Us’ Page

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OWNER’S MANUAL | Jeff Haden Oct 4, 2012 Chances are, it’s one of the most-visited pages on your site. It’s probably also the weakest. Here’s how to fix it. Which page of your website gets the most visitors? If you’re like most businesses, your About Us page is at or near the...

5 Easy Ways To Take Control of Your Online Reputation

Posted in Business Articles, Marketing Articles by Bob on April 16, 2013

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5 Easy Ways To Take Control of Your Online Reputation TUESDAY, APRIL 16, 2013 Andrew Shotland is a search marketing consultant with a specialty in Enterprise and Local SEO. He writes about this and other strange topics at LocalSEOGuide.com and AppleMapsMarketing.com. Last week I got a call from an old client I...

Content Marketing is critical in todays campaigns

Posted in Business Articles, Marketing Articles by Bob on April 16, 2013

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For Driving Engagement, B2B Marketers Put a Premium on Content APR 8, 2013 Segmented, personalized content and more of it are top content marketing strategies Since the days of company newsletters sent via snail mail, business-to-business (B2B) marketers have used content marketing as a lead generation and customer relationship technique....

Customer Lifetime Value As A Marketing Organizing Principle

Posted in Business Articles, Customer Service and Your Brand by Bob on April 11, 2013

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CMO EXCLUSIVES | February 18, 2013 by John Parker Adjunct Professor Northwestern’s Kellogg School of Management A friend of mine took a new position as a financial-services CMO a few years back, and quickly was able to add value by shifting resources to more productive uses. In an early update with his CEO,...

Personal Branding – Required in today’s marketplace…

Posted in Branding Articles, Business Articles by Bob on April 10, 2013

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4/08/2013 @ 8:05AM |17,216 views Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign Developing your personal brand is essential for the advancement of your career and development as a leader. Unfortunately, personal branding has become a “commoditized” term that has lost its intention as people have irresponsibly used social...

Five Organizational Must-Have Apps for the Entrepreneur on the Go

Posted in Business Articles by Bob on April 10, 2013

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Posted April 10, 2013 Keywords: Social Media Marketing, Content, Mobile Apps, Branding, Strategy,Community, Customer Service, Engagement, Marketing, Public Relations If you’re like me, the more programs and mobile apps claim to help keep your small business productive, the harder it is to find the time to sift through the clutter and determine which are worth a closer look. So...

Six Simple And Irresistible Alternatives To The Elevator Pitch

Posted in Business Articles by Bob on April 9, 2013

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3/26/2013 @ 10:0 Daniel Pink photo credit: Jerry Bauer “The purpose of the pitch isn’t necessarily to move others to adopt your idea, it’s to offer something so compelling it begins a conversation,” according to New York Times bestselling author, Daniel H. Pink. I recently talked to Pink about his new book, To Sell is...

Understanding your competitors marketing strategies is key…

Posted in Business Articles, Marketing Articles by Bob on April 8, 2013

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Posted onApril 3, 2013TaggedBusinessCompetitionFacebookMicrosoft PowerPointProduct differentiationQR codeSales pitchTwitterCommentsNo Comments Have you walked in the competition’s shoes? Rate This You and your team need to live in the competition’s head. That way you’ll have a good idea about how they will try to sell against you. You’ll find the chinks in...