Posted onApril 3, 2013TaggedBusinessCompetitionFacebookMicrosoft PowerPointProduct differentiationQR codeSales pitchTwitterCommentsNo Comments Have you walked in the competition’s shoes? Rate This You and your team need to live in the competition’s head. That way you’ll have a good idea about how they will try to sell against you. You’ll find the chinks in...
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Category Archives: Business Articles
Apple to Begin iPhone Production This Quarter
TECHNOLOGY, Updated April 2, 2013, 7:44 p.m. ET By LORRAINE LUK, JESSICA E. LESSIN and EVA DOU Apple plans to begin production of a new iPhone, according to sources. Jessica Lessin reports on digits. Photo: Getty Images. Apple Inc. AAPL -0.83% plans to begin production of a refreshed iPhone similar in size and shape to its current one...
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Marketing strategy is business strategy
Posted on September 14, 2012 It puzzles me that some corporate executives still view business strategy as fundamentally different from, and somehow more crucial to organizational success than marketing strategy. As a consultant I have had many conversations with senior and C-level executives. Our discussions often reveal these misconceptions: Corporations win when they...
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Why small business is big
Chart Focus Newsletter March 2013 View on the Web: http://www.mckinseyquarterly.com/newsletters/chartfocus/2013_03.html Along with baseball, Lassie, and apple pie, small business is an American cultural icon, and for good reason: companies with fewer than 500 employees account for almost two-thirds of net new jobs and generate 13 times more new patents per employee...
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The 21 Principles of Persuasion
Jason Nazar, Contributor, CEO, Docstoc. Making entrepreneurs and small businesses better. ENTREPRENEURS 3/26/2013 @ 9:34AM How is it that certain people are so incredibly persuasive? Can we all harness those skills? After studying the most influential political, social, business and religious leaders, and trying countless techniques out myself, these are the 21 critical...
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How Beloved Brands Fall From Grace
November2012Very few Beloved Brands stay on top for long. Beloved Brands like Disney, McDonald’s and Coke have stayed at the top across many generations of consumers helping to deepen their connectivity and solidifying their power as a brand. But these brands are rare. Instead, most of the brands that reach beloved status stay at the...
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2013: Shifts In Marketing
March 25, 2013 What excites you most about the world of marketing right now? What three main challenges will preoccupy marketers in 2013? Is there an elephant in the room–an issue, idea, or opportunity to which marketers aren’t giving adequate attention? These questions were posed to a broad range of...
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Keep It Simple: Lessons From 50 Brands On ‘The Edge’
March 15, 2013 For companies seeking to promote their brands, an onerous equation is emerging: The more complex new technologies become, the simpler brands must become. This is an important takeaway from a new book by strategic brand consultant Allen P. Adamson, who notes that companies must learn to adapt...
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Guide to Social Media Landscape for 2013
CMO EXCLUSIVES | March 05, 2013 First there were 10. Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere continued to grow and change, we added a couple...
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SlideShare: The Quiet Giant Of Content Marketing
CMO NETWORK 2/28/2013 @ 12:21PM |Steve Olenski, Contributor Marketers and advertisers the world over are constantly trying to find the “next big thing.” The one thing that will allow them to stand out from the crowd. Back in the day of course it was TV, radio and direct mail or email for example....
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TPG Social Media