CMO EXCLUSIVES | February 27, 2013 I’m an ardent advocate of a well-executed content marketing strategy. ARTICLE HIGHLIGHTS: Before jumping into a new social media, give some serious thought to what you plan to do there. Many organizations throw their most junior people into the content-marketing maelstrom. People do business...
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Category Archives: Business Articles
Content Marketing’s Next Phase CMO EXCLUSIVES
January 07, 2013 By now, most B2B marketers are well-versed in the benefits of content marketing. The initiative has been steadily growing for a few years, and recent research from Curata’s 2012B2B Marketing Trends Report shows that 87 percent of marketers are currently leveraging some form of this tactic. ARTICLE...
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10 Things Really Amazing Employees Do
Here are ten traits that any great employer should recognize and reward instantly. Kevin Daum Mar 1, 2013 As a longtime employer of dozens, I was always grateful to have good employees. It takes a lot to recruit and maintain top talent. Every once in a while special employees come...
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Branding and Motorsports: THE STATE OF NORTH AMERICAN MOTORSPORTS
BY ZAK BROWN, FOUNDER & CEO, JMI International Posted At : March 1, 2013 11:14 AM | Related Categories: News & Info, 2013 At JMI, we have made the economics of motorsports sponsorships our business for nearly two decades. In the late 90s and early 2000s the discussion around North...
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The 12 Trends That Will Rule Products In 2013
WRITTEN BY: Chris Butler THINK 2013 WILL SPELL THE END OF GOOD OLD ANALOG AND HUMAN INTERACTION? EH, NOT SO FAST. Near the end of 2012, a group of us at Ziba got together to review what we’d learned over the course of the year. Working with dozens of clients who...
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LinkedIn: The Ugly Duckling of Social Media
The Wall Street Journal, BUSINESS February 27, 2013, 7:58 p.m. ET By EVELYN M. RUSLI LinkedIn shares are up 6.8 percent while other social networks tanked. Social media expert Jay Oatway tells the WSJ’s Deborah Kan how this professional-networking website came out on top. Shares of Facebook Inc., FB -0.22% Zynga Inc. ZNGA +6.12% and Groupon Inc.GRPN +6.27% tanked after their rocky stock-market debuts....
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Must You Have ‘Executive Support’ To Begin Customer Experience Improvements?
CMO EXCLUSIVES | February 26, 2013 by Michael Hinshaw Managing Director MCorp Consulting I was reading a LinkedIn discussion started by a medical products company officer looking for advice on starting customer experience improvement. She kicked things off with the following request: “Ready to implement a customer experience movement. I would appreciate any advice/direction...
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Why People Buy And Don’t Buy
February 22, 2013 by Walker Smith FROM BRANDING STRATEGY INSIDER › Why people buy is not the same as why people don’t buy. For brand marketers, it’s a difference that matters more than ever. The things that motivate people to buy are product features that people want. People buy a particular...
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M&A REPORT SURPRISE ENDING TO 2012
“Socialism is a philosophy of failure, the creed of ignorance, and the gospel of envy, its inherent virtue is the equal sharing of misery.” Winston Churchill Roger L. Neu, JD, CPA THE M&A LAW FIRM Feb. 27, 2013 Contrary to what many people think and what may have been...
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Marketers need to design more…
Forrester: Marketers Should Talk Less, Design More by Sarah Mahoney, Feb 20, 2013, 10:48 AM TAGS design, research, technology A new report from Forrester says that while marketers may be increasingly proficient at reaching out to consumers through new technologies including social and mobile, they need to figure out how to talk less...
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