Justin Freid, January 9, 2013 Marin Software provides the leading online advertising platform for managing search, display and social marketing. Targeting individuals online who are over the age of 65 is no easy task. For the past 10-15 years, this specific market segment has statistically spent less time online...
more
Category Archives: Business Articles
8 Things Remarkably Successful People Do
The most successful people in business work differently. See what they do–and why it works. Getty I’m fortunate to know a number of remarkably successful people. I’ve described how these people share a set of specific perspectives and beliefs. They also share a number of habits: 1. They don’t...
more
Let Me Entertain You: Retail’s New In-Store Strategy
PUBLICATION: CMO.com Exclusive DATE: November 06, 2012 AUTHOR: Mercedes M. Cardona, Contributing Writer, CMO.com When J.C. Penney Co. introduced its new store prototype to analysts in September, industry observers raved about the in-store shops as part of the retailer’s new look. But the lion’s share of comments went to all of the...
more
Winning the consumer decision journey
October 18, 2012 David Court, Director If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions. That’s why consumer electronics companies make sure not only that customers see their televisions in stores but also that those televisions display vivid high-definition pictures. It’s why Amazon.com,...
more
Winning the consumer decision journey
The funnel is dead. The new consumer decision journey October 18, 2012 in Here is a graphic I use all the time to describe the consumer decision journey (CDJ). I like to say that the funnel is dead, because it’s outdated. Today’s consumer takes a much more complex iterative path thru...
more
Effective Brand Strategy Brings Real Dollar Returns…
“Brand value” is the cement that holds the marketing strategy together, and it’s the foundation for the real “Blue Sky Value” for any organization. The Page Group focus on a solid brand strategy in developing the overall business strategy for the organizations it supports and nourishes. With a...
more
What keeps a brand strong in today’s marketplace?
Strong Effective Brands? To be a strong effective brand the brand must first deliver a Believable Brand Story, or statement. It must reflect the true purpose of the product / service / company. It must Connect with your core audience in a way that is consistent with the attributes...
more
List of Global Brands Keeps Coke on Top, and Apple Jumps Up
By STUART ELLIOTT Published: October 1, 2012 AS Advertising Week 2012 continues in New York, a widely discussed topic is how to generate measurable business results for the brands sold by marketers. Coincidentally, a study to be released on Tuesday addresses the value of powerful brands — and the problems...
more
Becoming more strategic: Three tips for any executive
You don’t need a formal strategy role to help shape your organization’s strategic direction. Start by moving beyond frameworks and communicating in a more engaging way JULY 2012 • Michael Birshan and Jayanti Kar Source: Strategy Practice In This Article Comments (7) We are entering the age of the strategist....
more
5 Digital Marketing Metrics That Matter
July 27, 2012 by Marc Poirier Marketing is currently in a state of evolution where it is dispensing (again) with the old, and introducing the new. So if digital marketers who buy media are hung up on last-click attribution they are missing so much of the big picture. They need to start...
more
TPG Social Media