Category Archives: Business Articles

Brands Create Value

Apple world’s most valuable brand, Ferrari most powerful 19 FEBRUARY 2013 US electronics giant Apple has been crowned the world’s most valuable brand with a brand value of $87.3bn, but Ferrari is the world’s most powerful brand, according to the BrandFinance Global 500. According to the ranking, the value of the...

Targeting the Over 65 With PPC

No comments

Justin Freid, January 9, 2013 Marin Software provides the leading online advertising platform for managing search, display and social marketing. Targeting individuals online who are over the age of 65 is no easy task. For the past 10-15 years, this specific market segment has statistically spent less time online...

8 Things Remarkably Successful People Do

Posted in Business Articles, Marketing Articles by Bob on January 7, 2013

3 comments

The most successful people in business work differently. See what they do–and why it works. Getty I’m fortunate to know a number of remarkably successful people. I’ve described how these people share a set of specific perspectives and beliefs. They also share a number of habits: 1. They don’t...

Let Me Entertain You: Retail’s New In-Store Strategy

Posted in Business Articles by Bob on November 6, 2012

5 comments

PUBLICATION: CMO.com Exclusive DATE: November 06, 2012 AUTHOR: Mercedes M. Cardona, Contributing Writer, CMO.com When J.C. Penney Co. introduced its new store prototype to analysts in September, industry observers raved about the in-store shops as part of the retailer’s new look. But the lion’s share of comments went to all of the...

Winning the consumer decision journey

Posted in Business Articles, Marketing Articles by Bob on October 18, 2012

One comment

October 18, 2012 David Court, Director If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions. That’s why consumer electronics companies make sure not only that customers see their televisions in stores but also that those televisions display vivid high-definition pictures. It’s why Amazon.com,...

Winning the consumer decision journey

Posted in Business Articles, Marketing Articles by Bob on October 18, 2012

No comments

The funnel is dead. The new consumer decision journey October 18, 2012 in Here is a graphic I use all the time to describe the consumer decision journey (CDJ). I like to say that the funnel is dead, because it’s outdated. Today’s consumer takes a much more complex iterative path thru...

Effective Brand Strategy Brings Real Dollar Returns…

Posted in Branding Articles, Business Articles, Marketing Articles by Bob on October 8, 2012

No comments

“Brand value” is the cement that holds the marketing strategy together, and it’s the foundation for the real “Blue Sky Value” for any organization. The Page Group focus on a solid brand strategy in developing the overall business strategy for the organizations it supports and nourishes. With a...

What keeps a brand strong in today’s marketplace?

Posted in Branding Articles, Business Articles, Marketing Articles by Bob on October 8, 2012

No comments

Strong Effective Brands? To be a strong effective brand the brand must first deliver a Believable Brand Story, or statement. It must reflect the true purpose of the product / service / company. It must Connect with your core audience in a way that is consistent with the attributes...

List of Global Brands Keeps Coke on Top, and Apple Jumps Up

Posted in Branding Articles, Business Articles by Bob on October 5, 2012

One comment

By STUART ELLIOTT Published: October 1, 2012 AS Advertising Week 2012 continues in New York, a widely discussed topic is how to generate measurable business results for the brands sold by marketers. Coincidentally, a study to be released on Tuesday addresses the value of powerful brands — and the problems...

Becoming more strategic: Three tips for any executive

Posted in Business Articles, Marketing Articles by Bob on September 28, 2012

4 comments

You don’t need a formal strategy role to help shape your organization’s strategic direction. Start by moving beyond frameworks and communicating in a more engaging way JULY 2012 • Michael Birshan and Jayanti Kar Source: Strategy Practice In This Article Comments (7) We are entering the age of the strategist....