“Brand value” is the cement that holds the marketing strategy together, and it’s the foundation for the real “Blue Sky Value” for any organization.
The Page Group focus on a solid brand strategy in developing the overall business strategy for the organizations it supports and nourishes. With a strong fundamental brand strategy communicated throughout the organization, and to your consumer, you will find that everyone is empowered to drive those brand attributes and better connect core corporate values with their products, services, and customers.
Brand Strategy must be consistent at every touch point that your consumer has with your organization, and the same brand message and attributes must be reflected in everything an organization does when touching their consumer whether in advertising, event marketing, licensing, social marketing, strategic planning, business development strategies, collateral development, even to a receptionists messaging, and all relevant area’s that influence the customer relationship with the firm.
Branding today is far more inclusive than ever before. It must be consistent. It must be effective, and it must try to build a brand connection with your core consumer every time the consumer touches the brand.