Category Archives: Business Articles

5 Facets Of The Highly Effective Marketing Organization

Posted in Business Articles by Bob on May 22, 2013

CMO EXCLUSIVES | May 15, 2013 by Lou Guercia President & CEO Scribe The highly effective marketing organization of 2013 will stand out as a master of leveraging smart customer data insights–insights culled from the deluge of information coming from digital, social, and mobile to drive meaningful business outcomes. These organizations also...

Is Your Company Creating Leaders?

Posted in Business Articles by Bob on May 21, 2013

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TPG agree’s with Gary Hamel so often when working with clients we find that they have not devoted enough resources to developing their team around the resources and technologies that they are investing in, and more often than not the leadership of these new strategies follows the investment into them…Gary...

Ted’s Cigars announces new license with Duck Dynasty / Duck Commander

Posted in Business Articles by Bob on May 15, 2013

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TPG wants to congratulate one of our clients “Ted’s Cigars” for successfully completing their latest licensing opportunity with A&E’s hot new TV show Duck Dynasty / Duck Commander. This license aligns the lifestyle attributes of two wonderful brands to connect even closer to this dynamic new TV shows audience in...

Edgy Advertising has risks…

Posted in Business Articles, Marketing Articles by Bob on May 15, 2013

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Trying to Be Hip and Edgy, Ads Become Offensive By STUART ELLIOTT and TANZINA VEGA Published: May 10, 2013 Madison Avenue is learning a painful lesson: edgy advertising can slice both ways. Mountain Dew dropped a video ad created by the rap artist Tyler, the Creator, in which a battered white waitress tried...

Does Age Matter ?

Posted in Business Articles by Bob on May 14, 2013

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Why Older Minds Make Better Decisions Scientists are discovering that even though memory skills decline with age, the choices we make may improve By Dawn Carr | April 29, 2013 Dawn Carr is a research associate at the Stanford Center on Longevity. Her expertise lies in understanding the barriers and facilitators of active...

Who is Apple? Do they have an identity Crisis?

Posted in Branding Articles, Business Articles by Bob on May 6, 2013

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Apple’s Problem Is Not Product Innovation, It’s Message Renewal by Alan Brew on Apr 30, 2013 It was no coincidence that Samsung ran an eight-page ad in the Wall Street Journal last Tuesday (April 23) trumpeting the Galaxy S4 smartphone. It was the same day Apple was to announce its financial results for...

Is your website your most critical brand touch point?

Posted in Business Articles, Internet Marketing by Bob on May 6, 2013

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Prepare Your Brand, The Internet is Changing Forever by Justin Garvin on May 2, 2013 In this increasingly digital world, your website is your most critical brand touch point. We’ve said it before and we’ll say it again: “What was once delivered is now found.” What was previously marketed and communicated in a...

Pied Piper’s annual dealer Rankings – Harley Davidson tops the list

Posted in Business Articles by Bob on May 6, 2013

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Each year Pied Piper compiles industry data on the automotive and motorcycle marketplace which allows OEM’s and Dealers alike to understand where they are succeeding and failing to connect with their consumers. TPG has worked with Pied Piper in the past, and we respect a great deal the efforts...

Customer Driven Marketing & Customer Experience lead your brands path…

Posted in Analytics, Business Articles, Online Marketing / SEO / SEM Articles by Bob on May 3, 2013

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As we evaluate our decisions regarding marketing in todays competitive landscape we need to understand that there is a huge data field available to us to help guide our pathways to success in reaching and connecting with our consumer. TPG believes it all begins with understanding all that you can...

The latest disruptive technologies coming on stream…

Posted in Business Articles, Internet Marketing, Online Marketing / SEO / SEM Articles by Bob on May 3, 2013

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The impact of disruptive technologies: A conversation with Eric Schmidt Google’s executive chairman provides a look into the future of technologies that will change business models and lives. In the video, Google executive chairman Eric Schmidt explores the phenomenon of technological disruption and selects those technologies likely to have the greatest impact on...