. The Age of the Customer has arrived. Because of the growing empowerment of customers, the discipline of customer experience (CX) is transforming both B2C and B2B businesses. That’s exactly what last month’s Customer Experience Exchange West Coast, in San Diego, was all about. The conference was a follow-up to the Customer...
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Category Archives: Business Articles
Disruptive Technologies: Future Advancements
Disruptive technologies: Advances that will transform life, business, and the global economy McKinsey Global Institute May 2013 byJames Manyika, Michael Chui, Jacques Bughin, Richard Dobbs, Peter Bisson, and Alex Marrs Download Executive SummaryPDF–3MB Full ReportPDF–4MB The relentless parade of new technologies is unfolding on many fronts....
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Innovation Drivers
Eight Innovation Drivers for our Innovating Future Posted on May 24, 2013 by Paul Hobcraft In two short posts I have extracted a couple of strands of thought from a fairly detailed report, examining innovation’s future. Hopefully both strands of thought about innovation’s future might provide us some pauses in our thinking. Of...
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Brand Segments
HOW CAN ONE BRAND APPEAL TO DIFFERENT BRAND SEGMENTS? May 17, 2013 · by Wavelength Marketing · in Brand Personality, Brand Strategy, Brands and Emotion. · At a recent workshop in Kuala Lumpur an Executive who overseas strategy at a global brand posed an interesting question her firm had been wrestling with: “How can one brand...
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Wearable Devices as seen by Apple’s Tim Cook
Wall Street Journal / BUSINESS Updated May 28, 2013, 11:34 p.m. ET Apple’s Cook Hints at Wearable Devices By SHIRA OVIDE and EVELYN M. RUSLI Lots of studies show Google leap frogging Apple in the mobile hardware business. Doesn’t that concern CEO Tim Cook? No, he says – and then goes on to explain...
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Links to McKinsey’s On Demand Marketing Quarterly 2013 #2
On-demand marketing How emerging technologies are radically personalizing the consumer experience. Also, Facebook’s Sheryl Sandberg, how companies can develop a big-data plan, the benefits of encouraging giving within organizations, and a new approach to solving problems. McKinsey Quarterly 2013 Number 2 Issue contents State-of-the-art customer engagement The coming era of...
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New Products – Is it something people want?
How to Make Sure There’s a Market for Your Business Idea BY BRAD SUGARS | May 16, 2013| You’ve got a killer new product or a service that will have the world beating a path to your door. But is it really something people want? Or is it just something you think...
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Pied Pipers annual Motorcycle Dealership review –
Group: Auto OEM Network – World’s Largest Automotive Group Subject: INTERESTED IN THE MOTORCYCLE INDUSTRY TOO? U.S. HARLEY-DAVIDSON MOTORCYCLE DEALERS RANKED HIGHEST BY 2013 PIED PIPER PSI® Pied Piper Management Company LLC is pleased to be able to sponsor the Linkedin Auto OEM Network on behalf of the group’s 140,000+...
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SMART Goals for 2013
Submitted by Israel Thu, 05/23/2013 – 10:46 Small business marketing consultants emphasize the importance of setting SMART goals. SMART goals are specific, measurable, attainable, realistic, and time-bound. Using the SMART system increases the likelihood the company will achieve those important goals throughout the year. Specific Goals The first step in the SMART system, according...
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5 Facets Of The Highly Effective Marketing Organization
CMO EXCLUSIVES | May 15, 2013 by Lou Guercia President & CEO Scribe The highly effective marketing organization of 2013 will stand out as a master of leveraging smart customer data insights–insights culled from the deluge of information coming from digital, social, and mobile to drive meaningful business outcomes. These organizations also...
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