Category Archives: Business Articles

Measuring Loyalty Program Activation & ROI

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How To Measure Your Loyalty Program’s Incremental ROI CMO EXCLUSIVES | May 31, 2013 by Mickey Neuberger Vice President, Loyalty Strategy TIBCO Loyalty Lab Prior to launching a loyalty program, smart marketers build ROI models that forecast incremental profits based on anticipated lifts across three key customer revenue variables: average order size, yearly...
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Disruptive Technologies: Future Advancements

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Disruptive technologies: Advances that will transform life, business, and the global economy     McKinsey Global Institute May 2013 byJames Manyika, Michael Chui, Jacques Bughin, Richard Dobbs, Peter Bisson, and Alex Marrs   Download Executive SummaryPDF–3MB Full ReportPDF–4MB   The relentless parade of new technologies is unfolding on many fronts....
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Innovation Drivers

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Eight Innovation Drivers for our Innovating Future Posted on May 24, 2013 by Paul Hobcraft In two short posts I have extracted a couple of strands of thought from a fairly detailed report, examining innovation’s future. Hopefully both strands of thought about innovation’s future might provide us some pauses in our thinking.  Of...
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Brand Segments

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HOW CAN ONE BRAND APPEAL TO DIFFERENT BRAND SEGMENTS? May 17, 2013 · by Wavelength Marketing · in Brand Personality, Brand Strategy, Brands and Emotion. · At a recent workshop in Kuala Lumpur an Executive who overseas strategy at a global brand posed an interesting question her firm had been wrestling with: “How can one brand...
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Wearable Devices as seen by Apple’s Tim Cook

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Wall Street Journal / BUSINESS Updated May 28, 2013, 11:34 p.m. ET Apple’s Cook Hints at Wearable Devices By SHIRA OVIDE and EVELYN M. RUSLI Lots of studies show Google leap frogging Apple in the mobile hardware business. Doesn’t that concern CEO Tim Cook?  No, he says – and then goes on to explain...
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Links to McKinsey’s On Demand Marketing Quarterly 2013 #2

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On-demand marketing How emerging technologies are radically personalizing the consumer experience. Also, Facebook’s Sheryl Sandberg, how companies can develop a big-data plan, the benefits of encouraging giving within organizations, and a new approach to solving problems. McKinsey Quarterly 2013 Number 2 Issue contents State-of-the-art customer engagement The coming era of...
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SMART Goals for 2013

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Goals Picture
Submitted by Israel Thu, 05/23/2013 – 10:46 Small business marketing consultants emphasize the importance of setting SMART goals. SMART goals are specific, measurable, attainable, realistic, and time-bound. Using the SMART system increases the likelihood the company will achieve those important goals throughout the year.   Specific Goals The first step in the SMART system, according...
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