Category Archives: Business Articles

Check out Ted’s Cigars latest License – Duck Commander Video

Posted in Business Articles by Bob on July 24, 2013

TPG represents Ted’s Cigars in a number of capacities, and is proud to be affiliated with exciting licensing company based out of Louisville, KT. Congratulations once again on the securing of the Duck Commander license, and to this latest promotional lifestyle video that Ted’s recently released. The latest Duck...

Never Give Up – Successful people never do…learn more.

Posted in Business Articles by Bob on July 18, 2013

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The One Thing Successful People Never Do July 15, 2013 Success comes in all shapes and colours. You can be successful in your job and career but you can equally be successful in your marriage, at sports or a hobby. Whatever success you are after there is one thing all...

Data Gold Rush – What is the right data for your business?

Posted in Analytics, Business Articles by Bob on July 18, 2013

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TPG constantly is warning our clients that you should not rush into new technology without first understanding how it is truly going to benefit you. Technology for Technology sake is not a good thing it has to fit with your needs, and generate results that benefit your organization. An...

Are your customers Brand Evangelists

Posted in Branding Articles, Business Articles by Bob on July 18, 2013

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4 Keys To Turning Customers Into Brand Evangelists WRITTEN BY: Smart Design TO GROW YOUR BRAND, KNOW WHAT PEOPLE FIND MEANINGFUL, CONNECT WITH THEM THOUGHTFULLY, CREATE JOY THEY CAN’T LIVE WITHOUT, AND BELIEVE IN YOUR EMPLOYEES. Every day, we see signs that doing business today is more complex than ever. The...

Are Trademark Licensors Liable For Their Licensees’ Infringement?

Posted in Business Articles by Bob on June 26, 2013

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Oliver Herzfeld, Contributor (I write about IP, licensing, technology and entertainment law.) 6/25/2013 @ 9:18AM |531 views Gibson Guitars v. Viacom: Are Trademark Licensors Liable For Their Licensees’ Infringement? In a prior article (available here), I reviewed the laws of trademark licensor liability for injuries caused by defective licensed products. In a...

Set Up Your Marketing Department Like A Sports Team

Posted in Business Articles, Marketing Articles by Bob on June 26, 2013

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CMO EXCLUSIVES | June 24, 2013 by Jay Swansson , Co-CEO & Co-founder , iAcquire Hiring the right team is crucial to your marketing department’s and your company’s success. When you’re driving toward quarterly or annual goals, you need a team around you who you can trust to make the big plays. If that sounds...

Challenge Your Marketing : Success comes from Challenging the traditional.

Posted in Business Articles, Marketing Articles by Bob on June 13, 2013

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Challenge Convention Sticky Branding.com June 13, 2013 Not all companies are equal. Two companies could leverage the same strategy, but achieve entirely different outcomes. The difference is in their creativity and execution. The devil is in the details. As David Aaker wrote, “The best ideas not executed well and...

Marketing Leaders : What makes best in Class CMO’s successful???

Posted in Business Articles, Marketing Articles by Bob on June 11, 2013

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IDC Announces the 2013 Chief Marketing Officer ROI Matrix, Providing Insights Into What Makes the Technology Industry’s Best-in-Class CMOs Successful June 3, 2013 I just wish to share the conclusion. You can read the full press release here. As President of the sales lead generation company Find New Customers, it is my mission...

Buyer Suspicion : Do You Trust a Vendors Online Content?

Posted in Business Articles by Bob on June 11, 2013

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B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council CMO EXCLUSIVES | June 03, 2013 by David Gardner Contributing Writer CMO.com RELATED ARTICLES Apple ‘Spends Millions Of Dollars On Ads That Don’t Even Run’ For The First Time, A Third Of American Adults Own Tablet Computers Marketing Agencies Will Disappear In 10 Years,...

Latino Market – Trending & Unique

Posted in Business Articles, Marketing Articles by Bob on June 6, 2013

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Latino Marketing- Trending and Unique, The Hispanic Market Posted by Paulette Kranjac on Wed, Jun 05, 2013 @ 04:27 PM Within the next eighteen months, Latino markets will represent $1.5 trillion in buying power and will be 30% of the U.S. population in a mere, 36.5 years.[1] According to Nielsen[2], the largest minority...