Category Archives: Business Articles

2013 Great Marketing Campaigns

8 Of The Best Influencer Marketing Campaigns From 8 Hot Agencies Forbes Magazine Mark Fidelman, Contributor 8/06/2013 @ 2:36PM The co-author of Influence Marketing, Danny Brown asked this question in a recent blog post:What’s the future of influence marketing?Brown goes on to outline in an infographic how agencies and brands are doing influencer marketing...

Big Data Marketing requires Big Pocket Investment…See latest Survey

Posted in Analytics, Business Articles by Bob on August 9, 2013

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Big Data Marketing Global Survey Released Summary: Data Warehousing juggernaut Teradata surveys over 2200 marketers globally, on their data harnessing strategies, and shares the results. ZDNet…Aug 5, 2013 By Andrew Brust for Big on Data | August 5, 2013 Teradata has released the results of its 2013 Data Driven Marketing Survey, compiling responses from over 2200...

CMO Role is changing

Posted in Business Articles, Marketing Articles by Bob on August 9, 2013

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Forbes BUSINESS 8/07/2013 @ 9:35AM Survey Says It’s A Great Time To Be CMO Michael Brenner The main finding from a survey of senior marketing executives conducted by Forrester and theBusiness Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Two years...

Customer Retention is a companies top priority…

Posted in Business Articles by Bob on August 7, 2013

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Customer Retention Should Outweigh Customer Acquisition CMO EXCLUSIVES | August 02, 2013 Too many CMOs looking to increase their company’s bottom lines are quick to look “out there” for a solution. They focus their efforts on acquiring new customers and pouring a large chunk of their marketing budgets into advertising or public...

US growth strategies for 2013 and beyond…

Posted in Business Articles by Bob on August 6, 2013

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Game changers: Five opportunities for US growth and renewal July 2013 | bySusan Lund, James Manyika, Scott Nyquist, Lenny Mendonca, and Sreenivas Ramaswamy Download Executive SummaryPDF–2MB Full ReportPDF–4MB KindleMOBI–4MB eBookEPUB–6MB The US economy is struggling to find a new formula for vigorous growth. But all growth opportunities are not created equal....

Modern CMO’s bring the new trait’s to the game.

Posted in Business Articles by Bob on August 5, 2013

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5 Hallmarks Of The Modern-Day CMO CMO EXCLUSIVES | July 24, 2013 The CMO role is transforming, in large part due to how fast social, mobile, cloud, and big data megatrends are becoming pervasive and changing the very nature of business. ARTICLE HIGHLIGHTS: Without question, the biggest change is how active marketing...

Older Workers bring Value to the Workplace

Posted in Business Articles by Bob on August 5, 2013

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Are Older Workers More Productive than Younger? Posted on July 22, 2013 by Exertus Dispelling myths in the workplace that have been around many years, older workers over the age of 45 are NOT slower, less productive, sicker, less competent or likely to quit more than younger employees. In fact according to...

Marketing today requires strong Branding…

Posted in Business Articles by Bob on July 30, 2013

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TPG believes and instills within its clients that a strong brand is job number 1, and branding must communicate a consistent and effective message that connects with every consumer that the brand interacts with. Each and every touch point the brand interacts with the consumer should deliver a singular...

Marketing Innovation – It is critical to your future, budget for it.

Posted in Business Articles, Marketing Articles by Bob on July 26, 2013

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TPG believes in the philosophy laid out in this article by Sarah Mahoney published in Marketing Daily.To many of our clients get locked into doing business the same old ways because it is easy. Innovation becomes following the trends and fads in marketing, web, and social media, but little...