Category Archives: Business Articles

New Life For Old Media – TV

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CMO EXCLUSIVES | September 24, 2013 by Keith Loria Contributing Writer To paraphrase Mark Twain: The death of TV has been greatly exaggerated. ARTICLE HIGHLIGHTS: Television is no longer a one-way flow of information. The intersection of TV content and digital content has helped boost the ability of TV to engage audiences. What...
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Brick and Mortar needs to adapt and meet customer needs…

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  The Page Group constantly reminds clients that every product, price, feature, benefit, marketing tool, communication, event, brand experience, and customer contact should begin with asking one primary question…”What is the customer experience, and how does it enhance the customer connection with the brand”   This is the core of...
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The future of Video Advertising

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The State Of Online Video Advertising CMO EXCLUSIVES | September 11, 2013 by Giselle Abramovich Senior & Strategic Editor Online video advertising–any video content a brand creates to influence consumer purchase–comes in all different forms and on many different platforms. But no matter how or where you serve it, it is poised for...
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Today the 80-20 rule still dominates the marketplace.

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Should The 80-20 Rule Still Factor Into Your Marketing Strategy? CMO EXCLUSIVES | September 12, 2013 by Mercedes M. Cardona Contributing Writer QR codes. Augmented reality. Mobile wallets. The rise in omnichannel retail and the development of the technologies that enabled it have done much to reshape the face of retail marketing and...
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Does your company have a story???

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HBR Blog Network Good Companies Are Storytellers. Great Companies Are Storydoers by Ty Montague  |   1:00 PM July 16, 2013 Discussions about story and storytelling are pretty fashionable in marketing circles. I have ambivalent feelings about this. On the one hand, as a lifelong advocate for the power of story in...
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Apple’s next step is coming

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Our friend and consulting partner Bob Liljenwall has always been passionate about Steve Jobs and the Apple brand.  Check out his thoughts regarding the upcoming announcements from Apple as well as the attributes that the brand must fulfill to be successful in keeping consumers brand loyal. We’re waiting … what...
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CMO.com interview w/ Jack Daniel’s VP

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The CMO.com Interview: Jack Daniel’s VP Eric Doninger CMO EXCLUSIVES | August 20, 2013 by Giselle Abramovich  Senior & Strategic Editor  CMO.com The alcohol and spirits industry faces a tremendous amount of pressure when it comes to marketing. The industry is heavily regulated, and brands must follow numerous guidelines both internally and externally. ARTICLE HIGHLIGHTS:...
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