Category Archives: Business Articles

TPG Brings two Great Brands Together – Patron Tequila & Ted’s Cigars

Posted in Business Articles by Bob on September 23, 2013

The Page Group announces the completion of a New Licensing Agreement between two great brands: Patron Tequila’s and Ted’s Cigars Ted’s Cigar has signed a long-term license to produce a “New” Patron Tequila’s Anejo Seasoned Cigar. The Page Group is very proud to announce the signing of a multi-year...

Brick and Mortar needs to adapt and meet customer needs…

Posted in Business Articles by Bob on September 19, 2013

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The Page Group constantly reminds clients that every product, price, feature, benefit, marketing tool, communication, event, brand experience, and customer contact should begin with asking one primary question…”What is the customer experience, and how does it enhance the customer connection with the brand” This is the core of...

Do you understand Customer Value in your pricing models?

Posted in Business Articles by Bob on September 19, 2013

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Setting value, not price The first task is to map benefits versus price—as the customer sees them. Bear in mind that equal value doesn’t mean equal market share. The key decision: do you stay on the line of value equivalence, or get off? February 1997 | byRalf Leszinski and Michael V....

The future of Video Advertising

Posted in Business Articles, Marketing Articles by Bob on September 18, 2013

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The State Of Online Video Advertising CMO EXCLUSIVES | September 11, 2013 by Giselle Abramovich Senior & Strategic Editor Online video advertising–any video content a brand creates to influence consumer purchase–comes in all different forms and on many different platforms. But no matter how or where you serve it, it is poised for...

Today the 80-20 rule still dominates the marketplace.

Posted in Business Articles by Bob on September 18, 2013

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Should The 80-20 Rule Still Factor Into Your Marketing Strategy? CMO EXCLUSIVES | September 12, 2013 by Mercedes M. Cardona Contributing Writer QR codes. Augmented reality. Mobile wallets. The rise in omnichannel retail and the development of the technologies that enabled it have done much to reshape the face of retail marketing and...

Steve Jobs Quote that should be core to every marketing departments strategy.

Posted in Business Articles by Bob on September 10, 2013

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Steve Jobs once said, “You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it. … A vision for Apple is: What incredible benefits can we...

Does your company have a story???

Posted in Business Articles by Bob on September 9, 2013

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HBR Blog Network Good Companies Are Storytellers. Great Companies Are Storydoers by Ty Montague | 1:00 PM July 16, 2013 Discussions about story and storytelling are pretty fashionable in marketing circles. I have ambivalent feelings about this. On the one hand, as a lifelong advocate for the power of story in...

Apple’s next step is coming

Posted in Business Articles by Bob on August 28, 2013

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Our friend and consulting partner Bob Liljenwall has always been passionate about Steve Jobs and the Apple brand. Check out his thoughts regarding the upcoming announcements from Apple as well as the attributes that the brand must fulfill to be successful in keeping consumers brand loyal. We’re waiting … what...

CMO.com interview w/ Jack Daniel’s VP

Posted in Business Articles, Uncategorized by Bob on August 26, 2013

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The CMO.com Interview: Jack Daniel’s VP Eric Doninger CMO EXCLUSIVES | August 20, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com The alcohol and spirits industry faces a tremendous amount of pressure when it comes to marketing. The industry is heavily regulated, and brands must follow numerous guidelines both internally and externally. ARTICLE HIGHLIGHTS:...

2013 Great Marketing Campaigns

Posted in Business Articles, Marketing Articles by Bob on August 19, 2013

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8 Of The Best Influencer Marketing Campaigns From 8 Hot Agencies Forbes Magazine Mark Fidelman, Contributor 8/06/2013 @ 2:36PM The co-author of Influence Marketing, Danny Brown asked this question in a recent blog post:What’s the future of influence marketing?Brown goes on to outline in an infographic how agencies and brands are doing influencer marketing...