Category Archives: Business Articles

Marketing Growth – CEO’s demanding it

Posted in Business Articles by Bob on October 11, 2013

Al Urbanski, Senior Writer Direct Marketing News October 07, 2013 News Byte: More Than Half of CEOs Look to Marketing for Growth Honchos want marketing to energize organizations. Some 58% of marketing organizations are now expected to drive growth by CEOs, says a study released over the weekend at the...

Retailers turn to High Tech Solutions

Posted in Business Articles by Bob on October 9, 2013

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Retail Turns To Tech To Transform The In-Store Experience CMO EXCLUSIVES | October 08, 2013 by Samuel Greengard Contributing Writer CMO.com The Holy Grail of marketing is delivering the right content at the right time and in the right context. Online retailers, such as Amazon.com and Netflix, are well ahead of others in...

Brand Value Versus Stock Price

Posted in Business Articles by Bob on October 9, 2013

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Posted on September 29, 2013 by Brand:Cue The Valuation and the Timeline From time to time I come across articles focusing on the value of a brand, and sometimes the subject of stock price is brought into the equation. In one way or another, authors use the stock price of a particular company...

Lost – The art of negotiation and communication

Posted in Business Articles by Bob on October 3, 2013

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Schmooze or Lose: How the Lost Art of Negotiation Led to a Shutdown October 02, 2013 by Jack and Suzy Welch With all the finger-pointing and name-calling going on in Washington these days, it’s hard to believe a delegation of kindergarten teachers from Dubuque hasn’t arrived to put an...

Our Changing Global Business Landscape…

Posted in Business Articles by Bob on October 3, 2013

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Urban world: The shifting global business landscape October 2013 | byRichard Dobbs, Jaana Remes, Sven Smit, James Manyika, Jonathan Woetzel, and Yaw Agyenim-Boateng Download Executive SummaryPDF–2MB Full ReportPDF–6MB Emerging markets are changing where and how the world does business. For the last three decades, they have been a source of low-cost...

We can make a difference – Buy Made in the USA

Posted in Business Articles by Bob on October 1, 2013

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We can all make a difference with a small change of habits. Just buy 5% more of those items, that we purchase every day, that are made in the USA, and we can make a difference. Watch this informative video and learn how this small change can influence...

Is this all still just a digital experiment – Ad Weeks gathering gives mixed signals

Posted in Business Articles, Internet Marketing by Bob on September 30, 2013

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Digital Diligence, Doubts Show at Ad Gathering Marketers Prove Willing to Experiment but Aren’t Convinced of Results By Suzanne Vranica September 26, 2013, 7:35 p.m. ET At this year’s Advertising Week gathering in New York, it was clear that marketers were willing to try just about any digital experiment —...

Apple The world’s Most Valuable Brand

Posted in Business Articles by Bob on September 30, 2013

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Apple ends Coca-Cola’s reign as the world’s most valuable brand John Ribeiro, IDG News Service Sep 30, 2013 6:11 AM Apple has emerged as the most valuable brand in the world, passing Coca-Cola which held the top position for 13 years, according to a report released by brand consultancy Interbrand....

Economy 2013 – McKinsey Global Survey Results

Posted in Business Articles by Bob on September 25, 2013

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Economic Conditions Snapshot, September 2013: McKinsey Global Survey results Executives’ optimism for the global economy is increasing, as they anticipate future growth from developed markets. Geopolitical instability tops the list of risks to global growth. September 2013 Global executives are increasingly positive about the direction of the world economy, though in...

Is your digital marketing working?

Posted in Business Articles, Marketing Articles by Bob on September 25, 2013

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TPG has always held the belief that you only follow the latest technology fad if you understand how your customer will use that technology to enhance their lives, how they can build a better connection with you and your products, and you understand how this tool can be used to...