Category Archives: Business Articles

Motivation – Depak Chopra gives guidance on motivating people

Posted in Business Articles by Bob on November 5, 2013

TPG believes that a positive work place is only created by listening to, and understanding what each employee needs to inspire and motivate themselves. The points outlined in this article give you a road map to accomplishing great things by focusing on what motivates your team and the organization...

Ten Things I wish I knew when I was a Brand Manager

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Beloved Brands 22October2013 I’m a pure marketing guy, with 20 years in brand management in consumer packaged goods companies such as Johnson and Johnson, Pfizer, General Mills and Coke. I loved marketing, yet many times my ambitious got the best of me and I tried to get ahead too fast....

Do Mobile Ads Work?

Posted in Business Articles, Internet Marketing by Bob on October 28, 2013

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The Top 7 Reasons Why Mobile Ads Don’t Work Dartmouth study sheds light on mobile vs. Web By Christopher Heine October 17, 2013, 2:38 PM EDT Photo: Getty Images A Dartmouth researcher’s study sheds light on the mobile Web and app users who don’t click on ads. On a high level from the study, here...

How important is customer experience in your business?

Posted in Business Articles by Bob on October 28, 2013

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Just How High Is The Price For Delivering A Poor Customer Experience? CMO EXCLUSIVES | September 17, 2013 by Michael Hinshaw Managing Director MCorp Consulting As executives, we all want to deliver the best experiences to our customers. While this is an intuitive response because we want customers to feel good about interacting...

Digital Media – Avoiding the deadly sins

Posted in Analytics, Business Articles by Bob on October 28, 2013

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7 Deadly Sins Of Digital Media September 5th, 2013 – 9:32 amBy AdExchanger Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I love digital media. I particularly enjoy the geekery, the data, the possibilities. The only trouble is that when faced with this wonderful box...

Introducing the NEW Patron Tequila Anejo Seasoned Cigar – Oct. 25, 2013

Posted in Business Articles by Bob on October 25, 2013

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The Patron Tequila Anejo Seasoned Cigar is released. October 25, 2013 The Page Group (TPG) and Ted’s Cigars are excited to announce the release for sale today, October 25th, 2013, of the NEW Patron Tequila Anejo Seasoned Cigar only available from Ted’s Cigars, and fine tobacco shops around...

Being Social online means integrating social into everything you do.

Posted in Business Articles, Social Media Articles by Bob on October 18, 2013

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TPG agree’s with some of the findings in the following study, and we work with our clients to understand how we integrate the entire social media experience into the fabric of the relationship the consumer has with the company. Sometimes this involves a significant investment in technology integrating social media...

Controlling Online Brand Abuse

Posted in Business Articles by Bob on October 15, 2013

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TPG believes that the single biggest risk we all have online is not managing or tracking those statements published about our brands online by others. This article deals with online brand abuse and how to defend against it. Good insights for any business who should be protection their...

Are you successful in achieving convergence in your organization?

Posted in Business Articles by Bob on October 14, 2013

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The 5 Principles Of Convergence CMO EXCLUSIVES | June 18, 2013 by Bob Lord Global CEO Razorfish There has been a lot of talk about convergence, a term that means a lot of different things to a lot of different people. As the CEO of Razorfish, one of the world’s largest and fastest-growing marketing and technology agencies, I...

Are you the Chief Innovation Officer for your brand/company?

Posted in Business Articles by Bob on October 11, 2013

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CMOs Should Be Chief Innovation Officers, Walmart’s Quinn Tells ANA Conference A Big Part of His Job Is Protecting the ‘Next’ from the ‘Now’ By: Jack Neff Advertising Age.com Published: October 04, 2013 Chief marketing officers should really be chief innovation officers, Walmart CMO Stephen Quinn,said in remarks at the Association of...