Category Archives: Business Articles

What is Social Intelligence and how do we use it?

Mark Harrington looks deeply into todays social media to give us strong insights into how to empower or organizations to utilize the big data that is generated for our benefits. Today the boardroom also needs to understand the power of Analytics, social media, and big data. But, at...

Logo Colors – Does it make a difference?

Posted in Branding Articles, Business Articles, Marketing Articles by Bob on November 19, 2013

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In this very interesting article in Fast Company we learn how color influences brand. How even the subtlest color change can influence your audience. Paula investigates and finds out how critical color can be in conveying your long standing customer relationship with your brand. It also shows how long standing...

Winning as a underdog brand.

Posted in Business Articles, Marketing Articles by Bob on November 18, 2013

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TPG brand strategy suggests that if your brand is an underdog you need to look at things more effectively to win. Competition is about finding paths to success thru identifying your customer, your markets, and identifying strategies that can impact your brands message with your potential customers. But...

Build a strong customer experience and you to will succeed.

Posted in Business Articles, Marketing Articles by Bob on November 18, 2013

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TPG brand strategy supports the philosophy that knowing your customer is job number one. How they connect with you, what they expect from you. How you build a customer experience with them. How you build products and services that add value for them are all part of...

Is Brand America at risk of being surpassed by Brand China?

Posted in Branding Articles, Business Articles by Bob on November 15, 2013

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In our everyday lives we are all competing. This is a global community, and all competing with each other. TPG wants to see the shift back to a more productive, effective, and competitive America. To remain the global powerhouse we have been this past sixty years we...

Security online is important, but it starts with knowing your client first.

Posted in Business Articles, Internet Marketing, Marketing Articles by Bob on November 14, 2013

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Privacy is a very important question we must all analyze as a part of our Big Data Collection efforts. But perhaps the simplest way to review this is to first understand your consumer and how they want to interact with your website, eCommerce experience, or social media. If...

What organizational adjustments does your department require for 2014?

Posted in Business Articles, Marketing Articles by Bob on November 14, 2013

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TPG see’s marketing as a dynamic machine that is always having to adapt, change, and grow based on the marketing tools that become available to us on a daily, weekly, monthly and annual basis. So what lies ahead of us for 2014 as we evaluate these changes to marketing...

Build Loyalty for your brand.

Posted in Business Articles, Marketing Articles by Bob on November 13, 2013

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TPG agrees with Rodney Mason that the best opportunity for success with loyalty programs for your brand is not driven by your top tier of loyal customers, but is driven by that second tier of customers who are now trying to identify and connect with your brand. Knowing your customer...

Is your customer number one?

Posted in Business Articles by Bob on November 7, 2013

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PUTTING CUSTOMERS AT THE CENTER OF YOUR BUSINESS MODEL Transforming to a Customer Driven Company by NICHOLE KELLY · October 22, 2013 Companies are starting to recognize that customer experience is an important element for having a differentiated brand. Social media has forced companies to take customer experience seriously as customers have taken...

What is your blogging experience? Is it heaven or hell?

Posted in Business Articles by Bob on November 5, 2013

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Is Blogging Heaven or Hell? By Carolyn Cohn on Nov 02, 20132 Compukol Connection Everyone who blogs experiences a blogging nightmare at one point or another. Of course, if you have every written a blog post, you know that there is a lot more to blog writing than meets the eye. It...