Category Archives: Business Articles

Tell a story first.

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Reiches-baird
Our friend Ray Baird at RiechesBaird wrote this very short review of why a story is so much more impactful than a presentation (powerpoint, etc.).   This reinforces a valuable lesson that selling is always about building trust, and opening a dialogue that solves the problems of the parties that...
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Harvard Business Review looks at Four ways to scale your digital capabilities .

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the-page-group
Four Ways to Scale Digital Capabilities Beyond Your Team by Perry Hewitt  |   10:00 AM December 6, 2013 Digital today is part of everyone’s job — and many enterprise organizations are adopting strategic mobile, social, and cloud initiatives to educate and empower employees. But these organizations still face a daunting challenge...
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What stats show about Content Marketing

Posted in Business Articles, Internet Marketing, Online Marketing / SEO / SEM Articles by on
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15 Mind-Blowing Stats About Content Marketing CMO EXCLUSIVES | October 02, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Content marketing is all the rage. Little wonder, given that social media is only growing in importance, and brands need content to engage fans in that environment. ARTICLE HIGHLIGHTS: Sixty-six percent of content...
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Think outside the norm to succeed in social media, but understand your customer first.

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The Page Group feels that to be successful in social media you first need to understand your customer and how engage in social media before you build your first campaign or strategy.  You further need to understand how they would use social media to interact with your company/brand/products. To many...
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Holiday Sales Forecast – 2013

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Marketing Daily  Wednesday, Nov 20, 2013 BDO’s CMO Forecast: Tis The Season To Slash Prices by Sarah Mahoney, Nov 19, 2013, 6:34 PM For retailers, the good news seems to be that when it comes to the 30-hour free-for-all known as Black Friday, some of the pressure is off. That’s...
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Data-Driven marketing requires an understanding of area’s of focus before implementing strategy.

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With the big data that is being collected in today’s digital marketplace it is often overlooked as to how to prioritize your marketing dollars and efforts.   TPG Brand Strategy feels that it is critical to clearly understand what the critical pathways are before you ever begin to develop the...
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