Category Archives: Business Articles

Personal Branding Secret’s of Social Media Superstar’s.

The Page Group often talks with clients about strategy and relevancy in their social media campaigns. At TPG Brand Strategy our branding secret’s include wanting to make sure that all marketing efforts deliver on a consistent message and promise everywhere that the consumer touches the company or brand. ...

An interesting look at Inspiring Leaders.

Posted in Business Articles by Page on January 30, 2014

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TPG found this a very insightful look into the world of “Inspiring Leaders”. There is a difference in leaders and inspiring leaders most certainly have a different look or perspective than others. It is about inspiring the organization around you, and building a team that executes and succeeds. After...

Millennials are changing the face of Marketing.

Posted in Business Articles, Marketing Articles by Page on January 24, 2014

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No matter how confident we are as marketers in the programs that we develop and execute on behalf of our brands we cannot get complacent. Every day The Page Group works with clients who need to be reminded that customer research and a deep understanding of who and how their...

Best Brands for 2013

Posted in Branding Articles, Business Articles by Page on January 24, 2014

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There are numerous ways we measure and gauge the success of our brands in the marketplace. Here is YouGov’s BrandIndex for 2013 to give you heads up on the top brands according to their polling statistics and analysis. The Best-Perceived Brands of 2013 (Best Brands) Which were the biggest...

The Budweiser Clydesdales Exposed

Posted in Branding Articles, Business Articles by Page on January 24, 2014

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The Budweiser Clydesdales – an iconic image of a brand. Feb 1, 2013 ABC News story The Page Group feels that perhaps the most impactful Budweiser ads ever done have been with the Clydesdales. Whenever we see a Clydesdale in a field, or in a parade, or at...

Black + Decker Rebrands for 2014

Posted in Branding Articles, Business Articles by Page on January 22, 2014

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The simplified look of the brand is a home run as far as The Page Group is Concerned. Cleaner graphics, and a new logo emerge from a new look at the historical Black + Decker logo and brand. Good Job. BLACK+DECKER STARTING OFF 2014 WITH A BRAND NEW...

Marketing Predictions for 2014

Posted in Business Articles, Marketing Articles by Page on January 17, 2014

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Todays marketing is always in flux and change. It is far more dynamic than at any time in history. A marketing teams focus is on many targets but it is all driven by understanding what your customer is doing at any given time in the decision making stream, and...

Building Brand Empathy

Posted in Business Articles by Page on January 17, 2014

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Here at The Page Group we agree with the majority of Sarah’s statements as we also agree that CMO’s are not doing enough about how our customers interact and engage with our companies before we build our brand strategies. One of the big problems is that the consumer is...

How Does Your Customer Experience Connect with Your Brand

Posted in Business Articles by Page on January 15, 2014

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The Page Group realizes that our first responsibility is to connect with our customer and deliver a customer experience that reflects their needs, and to do that we need to know more about our customer first then develop the strategy. Customer Experience: How To Manage What You Don’t Own CMO...

2013 Economic Conditions and Trends – McKinsey Survey Results

Posted in Business Articles by Page on December 19, 2013

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Economic Conditions Snapshot, December 2013: McKinsey Global Survey results Executives’ economic expectations have reached a high for the year, though they expect only mild improvements in 2014 and anticipate that political tensions could cloud domestic and global growth. December 2013 As 2013 draws to a close, executives are more optimistic about...