Category Archives: Business Articles

Customer Loyalty Programs – Are they Effective Marketing Strategies?

Customer Loyalty Programs have been around for years. The first that I remember were with Green Stamps, and collecting silverware from the local Gas Station that I used for the first 3-4 years as a bachelor. We often ask are the effective, or how can we improve them? Customer...

Is Traditional Media making a comeback – It has to be part of the marketing mix.

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Clients of The Page Group have always been guided to the premise that it is a blending of effective marketing across all platforms and channels that creates a successful campaign. We recommend not rushing to new technologies until you understand how your customers are engaging and using those technologies....

Olympic Logo’s – Why Can’t we do better?

Posted in Business Articles by Page on February 21, 2014

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The Olympic Logos and mascots are lasting symbols of these great sporting events held every 4 years around the world. They should be iconic symbols of the greatness these sporting events bring out in their athletes, but in this article by John Brownlee he speaks to what many marketers believe… Why can’t...

Content Marketing

Posted in Business Articles, Marketing Articles by Page on February 21, 2014

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Content marketing can add incentive to the marketing message. Here is an analysis of how companies are using it today. How Often Are Marketers Creating Content? Are you effectively using your content marketing strategy? by Ayaz Nanji | February 19, 2014 Less than half of content marketers (42%) produce one or...

We need to listen to our customers in doing effective marketing

Posted in Business Articles, Marketing Articles by Page on February 12, 2014

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McKinsey research always looks at the big picture, but here is an article that fits with the CORE Philosophy of The Page Group’s involvement with its clients. TPG believes strongly in always clients keeping in close contact with their consumers as it IS THE CONSUMER who sets the tone...

NASCAR Marketing entering the digital age to meet fan expectations

Posted in Business Articles, Internet Marketing by Page on February 12, 2014

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The Page Group has been fortunate over the years to work with a number of NASCAR Teams as well as NASCAR in General on a variety of projects. This interview of NASCARS top online marketing maven tells a unique story of a sport that has a highly loyal fan...

Take Control of your organization. Clear out Negative behavior now.

Posted in Business Articles by Page on February 4, 2014

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We learn thru research that one bad experience with a brand today can increase dramatically the likelihood of a consumer leaving your brand. Due to this highly connected world when consumers have just one back experience they question their relationship with the brand, and begin to look elsewhere for...

A.D. Cook Fine Artist – Las Vegas

Posted in Business Articles by Page on January 31, 2014

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One of The Page Groups closest friends is a graphic and fine artist named A.D. Cook of Las Vegas. Known for the amazing fine art that he creates honoring and respecting the human body he also is a fine Graphic Artist who has done numerous projects for us over the...

Adobe Readies Its Super Bowl ‘Real-Time’ War Room

Posted in Analytics, Branding Articles, Business Articles, Social Media Articles by Page on January 31, 2014

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TPG Brand Strategy see’s opportunity in being reactive to the signals we see given by our audience in any forum, but the super bowl is the biggest forum there is for both advertisers and digital marketing responses. The Oreo tweet last year was the hail mary win of the...

Personal Branding Secret’s of Social Media Superstar’s.

Posted in Business Articles, Social Media Articles by Page on January 30, 2014

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The Page Group often talks with clients about strategy and relevancy in their social media campaigns. At TPG Brand Strategy our branding secret’s include wanting to make sure that all marketing efforts deliver on a consistent message and promise everywhere that the consumer touches the company or brand. ...