Category Archives: Business Articles

Getting control of your Multichannel Marketing

Today’s multichannel marketing campaigns are very complex to manage. In this article Samuel speaks extremely effectively to the challenges of todays multichannel markets, and the focus that is required to connect the dots with the platforms and your consumers. It is an effective review of some of the things...

Leadership comes with empowering those around you to do the best they can.

Posted in Business Articles by Page on March 12, 2014

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As this article explains there are many ways to climb a mountain, and your staff has many ways of solving the problems of your business. The Page Group believes that leadership is all about empowering those around you to do the best that they can, and to be accountable...

The term Collaborate is relevant in todays marketing.

Posted in Business Articles by Page on March 10, 2014

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It is imperative that in today’s world the CMO and technology side of your business must collaborate together to achieve the overall success that you can achieve in your web and social media campaigns and programs. There is a relationship here that has to exist with a partnership that...

CMO’s are expanding their roles as CEO’s demand more from them.

Posted in Business Articles, Marketing Articles by Page on March 10, 2014

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The role of today’s CMO changes rapidly as new technologies, new touch points, and new markets expand their role in the company. Check out this interesting article talking to 3 roles that CEO’s are demanding their CMO’s to learn and master. Mariann has done a wonderful job of summarizing 3...

Tapping the power of hidden influencers

Posted in Business Articles by Page on March 6, 2014

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The Page Group believes that if you can look at your people you will find real gems that are brand and employee influencers and drive your brand message and company to the next level, but to do this you also must consistently reinforce what your brand stands for throughout your...

Customers Behaving Badly

Posted in Business Articles by Page on March 5, 2014

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The customer is not always right, and we need to support our employee’s while still satisfying our customers thru effective customer service. This article speaks well to this whole topic, and might help you focus on what is important. Employee’s need emotional support to know that your there to...

Emotion based marketing works…learn more about it here.

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on March 5, 2014

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The Page Group always has supported the premise that you need to build a strong brand connection with your audience, and one of the core ways to develop that is to use emotion based marketing to drive that connection. This article by Tom Shapiro speaks well to the strategy...

Customer Satisfaction takes planning and effort.

Posted in Business Articles, Customer Service and Your Brand by Page on March 3, 2014

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Brands must be consistent in what they say, how they say it, and throughout the entire organization to succeed. If your going to be a customer service driven company, and build customer satisfaction you must always present yourself in that light. The messaging must be consistent to that purpose,...

How do customers feel about your gathering their Big Data?

Posted in Analytics, Business Articles, Internet Marketing by Page on February 28, 2014

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There always is a balance between gathering data regarding your customers and marketing efforts that needs to be found. The Page Group feels that with the advent of Big Data we have to be more sensitive as marketers as to how our companies clients feel about the data we collect,...

Tesla Battery Plant will make batteries for up to 500,000 vehicles…

Posted in Business Articles by Page on February 26, 2014

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TECH 2/26/2014 @ 5:50PM 988 views Tesla $5B Gigafactory Bombshell: 500,000 Cars By 2020 As anticipated earlier, Tesla took the wraps off its proposed battery Gigafactory today while also announcing plans to raise up to $1.6 billion in convertible-debt financing. The reason the company needs so much money is that it anticipates investing upwards of...