Category Archives: Business Articles

What is the focus of your mobile ads and mobile marketing.

Mobile is the trend that is on fire today, but once again we caution that all mobile ads and mobile marketing, as with all competing marketing, must have a specific target and focus for the audience you serve. Forrester Research finds that mobile ads are not affective unless you pay attention...

Logo Colors can impact your brand?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on April 21, 2014

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Color is a major influencer in how people perceive your logo / brand. What does your color say about your company, brand, and logo? This guideline is a very interesting look at the influence of color. One of the critical elements that you always hear The Page Group...

What affects a customers connection with a brand.

Posted in Analytics, Business Articles, Customer Service and Your Brand by Page on April 18, 2014

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Today with the choices of brands, products, services, channels, and marketing techniques the average consumer is exposed to the risk of disenfranchising a consumer due to a bad brand experience increases. This article and research speaks directly to that issue. Today it is so important to deliver to...

Customer Loyalty Programs work

Posted in Business Articles, Marketing Articles by Page on April 17, 2014

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The Page Group has worked with many clients to develop strategies that treat loyal consumers with small rewards and incentives to remain loyal consumers. This strategy is not just for small clients or the major brands as there are strategies that can impact both markets provided you clearly understand...

Auto Industry goes online to attract buyers.

Posted in Analytics, Business Articles by Page on April 17, 2014

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In the following automotive research article some very important points come thru loud and clear about how we work to reach our buyers. It has to be about connecting with them on a level that they want to engage, and with information that is appealing to them. Those who are engaged in...

Who are Chief Marketing Officers in our organizations?

Posted in Business Articles by Page on April 16, 2014

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CMO investigates who CMO’s really are? Do we know what makes up the ranks of Chief Marketing Officers in this country? Where are they located? Who do they work for? What is the mix in the CMO suite? Take a look behind the screen door to learn more about...

Automotive Brand insights and statistics

Posted in Business Articles by Page on April 16, 2014

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As The Page Group looks at the automotive industry in general it is unique in its audience size, audience engagement, audience commitment, audience passion, and so many of the attributes that are appealing to the development of targeted and effective digital marketing campaigns. The industry is adapting quickly to the...

How does a great CMO Impact your business?

Posted in Business Articles by Page on April 16, 2014

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This is a good look inside the CMO’s role in business today. It gives some great perspective to the role and what needs to align to really impact a business. Slide Show: 9 Ways The CMO Makes A Difference To The Business CMO EXCLUSIVE | April 15, 2014 To date,...

Does E-mail Marketing Work?

Posted in Business Articles, Marketing Articles by Page on April 3, 2014

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The answer is most certainly positive. E-mail marketing does work and it outshines other social media trends significantly with its impact, activation, and conversion capabilities. The only thing really competiting against it for success is new technologies using MMS and SMS messaging thru texts on your smartphone. ...

B2B Marketing Strategies

Posted in Business Articles by Page on April 3, 2014

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The Page Group has been working predominantly in the consumer products world this past seventeen years, but we move into a number of B2B Marketing opportunities as they avail. The insights given in this article on B2B Marketing Success are relevant and should be read. They are dynamically...