Category Archives: Business Articles

Loyalty programs can be affected by strong social media strategy.

Loyalty programs can be found in almost every aspect of sales and customer retention. It has become a foundational program to sustain strong customer connections, and build brand loyalty through many industries. Today Loyalty programs depend more and more on developing effective social media campaigns to engage and...

5 things I know about marketing.

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As Ann so aptly points out todays marketing is a challenging environment. We need to ask questions, challenge the tools we have available to use, be proactive in connecting with our customers, listen to them, take risks but measure their results, be creative but don’t talk over your consumers,...

How to develop successful strategy in your firm.

Posted in Business Articles by Page on May 14, 2014

One comment

To build and deploy effective strategy in your business you must be open for debate, dialogue, questioning, and research. When done properly developing effective strategic plans can be very rewarding both thru the process as well as with the results generated. This article published by McKinsey really opens the...

Brand and product reinvention “Maybe” a key to future growth.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on May 7, 2014

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A great article: Market Relevance, Market Trust, Market Connection, are all relevant to the local markets you serve. The Page Group always shares with its client that it is critical that you know how your customer connects with your brand and products before you ever go to market. Whether...

What is your companies reputation?

Posted in Branding Articles, Business Articles, Customer Service and Your Brand by Page on May 5, 2014

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Does your brands reputation add value? Of course it does. The one thing that every business should intently focus on is how they are connecting with their consumers, and how their reputation in the marketplace is felt by their consumers. Some companies focus intently on this and the results...

Ducati Tops the motorcycle customer satisfaction survey in 2014.

Posted in Business Articles, Customer Service and Your Brand by Page on May 5, 2014

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Fran OHagan and his team at Pied Piper just released their more recent survey on motorcycle dealer satisfaction. Done annually it shows who is getting it right and who is missing the boat. The interesting part however is the results that are found normally point to the same issues that...

What is digital marketing ‘s affect on retail today?

Posted in Business Articles, Internet Marketing by Page on May 2, 2014

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As the technologies evolve more changes will happen. Today instead of going store to store to compare products and prices more and more people are moving towards digital marketing using their smartphone and iPad products to enhance their shopping experience. The strength of these markets obviously are driven by those...

Customer loyalty is job number 1 for the marketing department.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on April 23, 2014

3 comments

Here is a different twist on brand connections or how to build brand loyalty. Take a look. Common sense answers to a major question all of us must answer in our marketing roles. Mr. Gentle looks at loyalty at three different points in building that loyalty factor with your brand....

B2B vs. B2C

Posted in Business Articles, Marketing Articles by Page on April 23, 2014

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The Page Group agrees in that the bottom line is that it is people that you must connect with to convert and presentation into a sale. The process for developing a brand connection to a consumer (whether B2C or B2B) starts with understanding what motivates that person (or group...

Geolocation Mobile Marketing & how we get started.

Posted in Business Articles, Direct Marketing Articles, Marketing Articles by Page on April 22, 2014

One comment

With technology we find we have more choices, but some of them are scary. Geolocation mobile marketing has been proving to be a highly effective tool when done right, but it is scary to implement because the consequences of delivering on customers expectations is so high. You have to...