Category Archives: Business Articles

What is Leadership? How do we lead?

Posted in Business Articles by Page on June 27, 2014

What is leadership? We can learn a lot from our military as they have truly embraced how to build dynamic teams and effective leadership. this article by Andreas truly looks at some of the critical thinking that goes into dynamic effective team leadership…an article we all should embrace and understand....

Customer retention vs. acquisition?

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on June 27, 2014

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Why is customer retention so important? Why don’t companies understand that once you have a customer captured and engaged with your brand that they are the most important customer you have? Today the cost of acquisition is so high, that every effort should be made to retain those customer you...

When to invest in new technology?

Posted in Business Articles, Mobile Technologies by Page on June 27, 2014

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A very interesting article looking at some basic philosophy that SHOULD be part of your basic business model already. As she notes it starts with the idea not the technology. the Page Group has always stressed that it starts with understanding the consumer and then building the marketing experience...

Mobile Apps

Posted in Business Articles, Mobile Technologies by Page on June 26, 2014

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Mobile App’s are the hot trend with companies/brands today. Everyone is trying to find how they fit in the mobile marketplace and the first thing everyone focus on is the mobile app marketplace. This can often become very expensive, and then you need to be found to be effective....

In Store digital Marketing

Posted in Business Articles by Page on June 25, 2014

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Our friends over at Fresh Juice announce another new player in the multi- sensory digital retail experience. Check it out. Having made huge success at retail with the Disney Store digital engagement campaign as well as working with National Hotel Chains to expand their just in time digital marketing...

Digital Transformations in business start at the top.

Posted in Business Articles, Internet Marketing by Page on June 25, 2014

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To be successful digital marketing and transformation must be adopted throughout the organization, and above all else it must be based on principals driven by your customers wants and needs. It must connect your customer more closely with your brand, and the strategy must be part of your overall business...

Digital world impacts retail consumer shopping.

Posted in Business Articles, Internet Marketing, Mobile Technologies by Page on June 3, 2014

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This Digital World is impacting the ways we interact, the way we market, the way we communicate, the way we buy, the way we search, and so much more. See how the digital worlds have invaded point of sale and the direct to consumer retail sales environment. This Digital...

Direct-Response marketing is the driving force of most budgets.

Posted in Business Articles, Marketing Articles by Page on May 23, 2014

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One of the pitfalls of being a small cap and even sometimes a mid cap company is that you just don’t have the budgets to do what you want to do to grow your business. This study looks at how marketing exec’s are speeding their dollars in physical 2014....

Individuality and one on one marketing are keys to success

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Page on May 22, 2014

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Today’s marketing is highly focused and highly targeted. Truly successful campaigns first know who their consumers are and how they are going to want to connect with the brand. The marketing is only then developed to meet the needs of the consumer and to deliver relevant content to each consumer...